Global Marketing Director - Brand, Growth & Education

Balanced-Bod; Sacramento (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Annual bonus

Medical, dental, and vision coverage

401(k) with company match

Employer-paid life and long-term DI

Paid time off and holidays

Professional development support

Employee discounts on products and教育

Job summary

Balanced Body, the world’s leading Pilates equipment designer and trainer provider, seeks an Associate Marketing Director to steer brand strategy, demand generation, and go-to-market efforts across products, education, and community programs. You will oversee four teams—Digital, Creative, Video, and Content—and guide global marketing with a consistent brand voice.

You will lead strategy, mentoring, and cross-functional initiatives, shaping campaigns for markets worldwide.

Qualifications

• 15+ years of marketing experience, including 10+ years in marketing leadership.
• Proven success building, scaling, and leading marketing teams across multiple countries or regions.
• Experience directly managing at least two of the following marketing disciplines: Digital, Creative, Video, and Content.
• Demonstrated success leading brand management, demand generation, and community-driven marketing programs.
• Proven track record launching products and leading go-to-market campaigns.
• Experience leading digital and e-commerce marketing, including paid media, email, SEO, and social.
• Experience owning a marketing budget and using customer research, market, and sales data to make decisions and measure performance against KPIs and ROI.
• Experience managing agency and external partner relationships.
• Excellent stakeholder management and executive communication skills, with experience reporting to senior leadership.
• Ability to travel domestically and internationally up to 15% of the time; a valid passport is required.

Responsibilities

• Develop and execute a global marketing strategy spanning product launches, brand campaigns, digital marketing, and education programs.
• Lead, mentor, and develop the marketing team across four disciplines; assess strengths and gaps, set priorities, and build the structure and talent needed to scale.
• Partner with the Marketing Director on the annual marketing plan, budget, and department goals.
• Manage agency and external partner relationships to ensure effective spend that drives growth.
• Own the marketing budget, allocate spend across channels and regions to maximize ROI; report KPIs to executives.

Skills

Marketing leadership

Brand management

Demand generation

Cross-functional leadership

Executive communication

Budget ownership

Global marketing

Education

MBA in Marketing

Tools

Wrike

Adobe Creative Cloud

Algolia

Gorgias

Job description

Balanced Body, the world’s leading Pilates equipment designer and trainer provider, seeks an Associate Marketing Director to steer brand strategy, demand generation, and go-to-market efforts across products, education, and community programs. You will oversee four teams—Digital, Creative, Video, and Content—and guide global marketing with a consistent brand voice.

You will lead strategy, mentoring, and cross-functional initiatives, shaping campaigns for markets worldwide.