Global Marketing Intelligence & Forecasting Lead

The Knot Worldwide Inc.; United States; Hybrid; USD 122,000 - 155,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Generous leave

Job summary

The Knot Worldwide is seeking a Senior Manager, Marketing Intelligence to shape how we plan, invest, and measure marketing performance across our global portfolio. You will deliver forecasting, performance intelligence, and decision-ready insights that drive business outcomes and report into senior Marketing Strategy leadership.

You will own centralized marketing performance reporting across US and international markets, collaborating with Paid Media, SEO, CRM, Product Analytics, and Finance.

Qualifications

• 6–8 years of experience in marketing analytics, forecasting, strategy, BI, FP&A, or related field.

Responsibilities

• Own global marketing forecasting and performance intelligence across key channels including Paid Media, SEO, CRM, ASO, Social, and consumer performance.
• Serve as centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend allocation across US and international markets.
• Develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews (MBRs).
• Identify risks and opportunities in marketplace performance, leading cross-functional deep dives into metric shifts and business impact.

Skills

Marketing analytics

Forecasting

Strategy

Business intelligence

FP&A partnership

Cross-functional leadership

Communication

Job description

The Knot Worldwide is seeking a Senior Manager, Marketing Intelligence to shape how we plan, invest, and measure marketing performance across our global portfolio. You will deliver forecasting, performance intelligence, and decision-ready insights that drive business outcomes and report into senior Marketing Strategy leadership.

You will own centralized marketing performance reporting across US and international markets, collaborating with Paid Media, SEO, CRM, Product Analytics, and Finance.