Global Marketing Expert-Data Center

First Point Group; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

First Point Group seeks a Global Marketing Expert to drive growth and visibility for its Data Center business worldwide. Lead industry engagement, thought leadership, demand generation, and solution marketing focused on data center thermal management and liquid cooling solutions.

Translate complex tech into customer value and accelerate global business growth. Responsibilities include managing industry events, developing marketing assets, enabling regional teams, and building solution-focused

Qualifications

• Bachelor's degree or above in Engineering, Marketing, Business, or related field.
• Minimum 5 years of data center marketing experience.
• Ability to translate complex technical concepts into customer value propositions.
• Strong communication and presentation skills in English.

Responsibilities

• Lead industry engagement, events, and lead generation.
• Develop global marketing assets and enable regional teams.
• Create data center cooling and AI infrastructure solution campaigns.
• Strengthen brand, thought leadership, and market messaging.
• Monitor industry trends and provide market insights.

Skills

Marketing leadership

Stakeholder engagement

Project management

English presentation

Market strategy

Education

Bachelor's degree or above

Job description

We are seeking a highly motivated Global Marketing Expert to drive the growth and visibility of our Data Center business worldwide. This role will be responsible for industry engagement, thought leadership, demand generation, and solution marketing, with a focus on data center thermal management and liquid cooling solutions. The successful candidate will bridge technology and market needs, transforming complex technical capabilities into compelling customer value propositions that accelerate business growth globally.

Key Responsibilities

Industry Engagement & Lead Generation

• Lead the company's participation in major global data center industry events, conferences, and summits.
• Develop and maintain relationships with key industry stakeholders, consultants, end-users, and ecosystem partners.
• Identify, qualify, and nurture high-value business opportunities generated through industry activities.
• Support regional sales teams in converting strategic opportunities into benchmark customer projects.

Global Marketing Enablement

• Develop and standardize global marketing assets, including sales toolkits, messaging frameworks, case studies, competitive insights, and solution collateral.
• Enable regional marketing and sales teams through best-practice sharing, training programs, and scalable marketing methodologies.
• Ensure consistent positioning and messaging across global markets while adapting to regional requirements.

Solution Marketing & Brand Promotion

• Translate technical product capabilities into customer-centric value propositions and business outcomes.
• Develop compelling marketing content for data center cooling, liquid cooling, thermal management, and sustainability solutions.
• Collaborate with product management, engineering, and sales teams to build solution-focused campaigns.
• Strengthen company brand awareness and thought leadership within the global data center industry.
• Monitor industry trends, competitive dynamics, emerging technologies, and customer requirements related to AI infrastructure and next-generation data centers.
• Analyze market opportunities and provide actionable insights to support go-to-market strategies and product positioning.
• Act as an internal subject matter expert on data center thermal management and liquid cooling technologies.

Qualifications

Required

• Bachelor's degree or above in Engineering, Marketing, Business, or a related field.
• Minimum 5 years of experience in the data center industry, with exposure to marketing, business development, solution marketing, or technical marketing functions.
• Strong knowledge of data center infrastructure, thermal management technologies, precision cooling systems, and liquid cooling solutions.
• Experience working with data center operators, hyperscale customers, colocation providers, EPCs, consultants, or ecosystem partners.
• Proven ability to translate complex technical concepts into compelling customer value propositions and market-facing messaging.
• Strong project management and stakeholder engagement skills.
• Excellent communication and presentation skills in English.

Preferred

• Background in HVAC, Refrigeration, Thermal Engineering, Mechanical Engineering, or related disciplines.
• Hands-on experience with liquid cooling architectures, CDU systems, chillers, and data center cooling infrastructure.
• Familiarity with AI data center trends and high-density computing environments.
• Experience managing global exhibitions, industry associations, and thought leadership programs.
• International experience supporting multiple regions and cross-cultural teams.

What Success Looks Like

• Increased brand visibility and influence within the global data center ecosystem.
• Strong pipeline generation and measurable lead conversion from industry engagement activities.
• Successful replication of marketing best practices across multiple international regions.
• Enhanced market recognition of the company's thermal management and liquid cooling solutions.
• Establishment of benchmark customer success stories and industry-leading references.