Global Marketing Data Strategy & Analytics Director

Autodesk, Inc.; Boston, Northern (MA, KY); Hybrid; USD 153,000 - 273,000; Full time

Job summary

Autodesk seeks a Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, measurement frameworks, data foundations, and analytics that enable understanding and optimization of Enterprise marketing’s impact on customer outcomes. You will guide a global team of data strategists turning complex data into actionable insights and predictive intelligence.

Collaborate with Marketing, Go-to-Market, Sales, Data Science, and Data Engineering to define KPIs, attribution, and decisioning

Qualifications

• 10+ years of professional experience in B2B marketing, sales, go-to-market, or customer analytics.
• 5+ years of people leadership experience in global or distributed teams.
• Experience developing and operationalizing marketing measurement strategies including attribution, incrementality, experimentation, MMM, funnel measurement.
• Strong understanding of modern marketing data foundations including data models, identity resolution, taxonomies, campaigns and events, and BI platforms.
• Experience applying predictive analytics and AI/ML-enabled capabilities with governance and data foundations.
• Ability to translate ambiguous questions into analytical frameworks, data requirements, and actionable recommendations.
• Proven ability to influence senior stakeholders and partner across Data Engineering, Data Science, AI/ML, Marketing Tech, and GTM functions.

Responsibilities

• Lead Marketing Data & Analytics Strategy: own end-to-end strategy, execution, and adoption of analytics and KPIs.
• Lead a Global Analytics Team: recruit, develop, and guide a high-performing, cross-regional team.
• Drive Business Performance Intelligence: monitor trends, identify risks and opportunities, influence decisions.
• Define Marketing Measurement & Attribution Strategy: establish KPIs, attribution windows, and incrementality approaches.
• Advance AI-Powered Analytics & Decisioning: build scalable, governed AI-enabled insights and decisioning capabilities.

Skills

Marketing data strategy

People leadership

Measurement frameworks

Attribution

Predictive analytics

AI/ML capabilities

Executive stakeholder communication

Education

BA/BS in Marketing, Business, Economics, Statistics, Data Science

Advanced degree preferred

Tools

Cloud data platforms

Business intelligence environments

Job description

Autodesk seeks a Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, measurement frameworks, data foundations, and analytics that enable understanding and optimization of Enterprise marketing’s impact on customer outcomes. You will guide a global team of data strategists turning complex data into actionable insights and predictive intelligence.

Collaborate with Marketing, Go-to-Market, Sales, Data Science, and Data Engineering to define KPIs, attribution, and decisioning