Senior Manager, Global Marketing Communications, Specimen Management

BD; Wyckoff (NJ); On-site; USD 154,000 - 247,000; Full time

Job summary

BD is a leading global medical technology company headquartered in the United States. We are seeking a Senior Manager, Global Marketing Communications to standardize digital marketing across regions and support product managers with asset creation.

The role requires expertise in omnichannel campaigns, MarTech, and cross-functional collaboration with regional teams to maximize lead generation, conversion, and growth across BD’s healthcare categories.

Qualifications

• Bachelor’s degree in a relevant field.
• 5+ years of integrated communications experience in healthcare.
• 3+ years of digital marketing experience in healthcare.
• Experience with Optimizely or similar tools.
• Experience leading omnichannel campaign strategy development.
• Ability to travel up to 20%.

Responsibilities

• MarTech standardization across regions and global dashboard development.
• Support rollout of Optimizely and cross-region campaign sharing.
• Train on omnichannel campaign development and lead regional best-practices forums.
• Lead cross-product global messaging initiatives with platform marketers.
• Oversee asset creation with agencies and ensure brand standards.
• Coordinate reviews in Veeva PromoMats for MLR compliance.
• Support BD Learning Academy course development with Clinical Marketing teams.
• Manage global discretionary spend budgets.
• Stay current on new communication technologies and agencies.

Skills

Integrated communications

Digital marketing

Campaign strategy

Project leadership

Travel readiness

Education

Bachelor’s degree

Master’s degree

Tools

Optimizely

Veeva PromoMats

Adobe Experience Suite

Salesforce CRM

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

The Senior Manager, Global Marketing Communications is a new role that will be responsible for improving and standardizing Digital Marketing for SM across regions, updating our brand messaging, and supporting Global product managers with asset creation.

This role demands a strong understanding of omnichannel campaign development and marketing technology, along with the ability to simplify complex medical concepts into clear and effective positioning and messaging. There is high collaboration required for this integrated role, working closely with the Platform marketing, Regional marketing and Corporate Digital functions to bring compelling guidance around maximizing lead generation, conversion and growth across SM categories.

Key Responsibilities:

• MarTech Standardization: Build a roadmap to standardize the MarTech stack and reporting KPIs across regions (global dashboard) and identify areas of opportunity

• Support the rollout of Optimizely across regions (currently used in US only) and facilitate campaign cross-sharing across regions

• Train on Omnichannel campaign development (BD Way of Marketing) and facilitate a monthly best practice sharing forum across regions, act as thought-partner for regions on digital campaign optimization

• Messaging: Lead development of cross-product Global messaging initiatives, partnering closely with platform marketers and cross-functional leaders to support business needs

• Asset Creation: Work with global platform marketers on their asset creation needs, including agency selection and management, ensuring brand standards, coordinating reviews, supporting proper roll out

• Coordinate reviews in Veeva PromoMats - utilizing QC checklist to ensure all guidelines are met before sending to MLR

• Support global BD Learning Academy course development and sharing, in partnership with the Clinical Marketing and Training teams

• Help manage global LSM and SA discretionary spend budgets

• Stay current on new and cutting-edge communication technologies and channels; develop and maintain a pool of reliable, highly skilled creative services agencies

Minimum Requirements:

• Bachelor’s degree

• At least 5 years of integrated communications experience within the healthcare industry

• At least 3 years of digital marketing experience within the healthcare industry

• Must have experience with Optimizely, or similar campaign management tools

• Experience leading omnichannel campaign strategy development

• Well organized, disciplined planner and leader of change

• Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results

• Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal

• Ability to travel up to 20%

Preferred Qualifications:

• Master's Degree
• Experience with Veeva PromoMats strongly desirable
• Experience working within the Adobe Experience Suite of products (AEM, AA, Target and Marketo)
• Experience with Salesforce CRM

Primary Work Location

USA NJ - Franklin Lakes

Work Shift

NA (United States of America)

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Salary Range Information

$154,100.00 - $246,600.00 USD Annual