Global Marketing Campaigns Architect

John Wiley & Sons Inc.; Saint Louis Park (MN); On-site; USD 128,000 - 188,000; Full time

Job summary

John Wiley & Sons Inc. seeks a Director of Marketing Campaigns to lead strategy, execution, and performance of Wiley's Assessments integrated campaigns across channels and global markets.

You will guide campaign management, creative, and analytics teams and translate corporate objectives into effective campaigns. Reporting to the VP of Marketing, you will own the budget, drive revenue and pipeline outcomes, and advance marketing technology, automation, and attribution.

Qualifications

• Bachelor's degree in marketing, business, or a related field or equivalent professional experience.
• 10+ years of marketing campaign experience, including 3+ years leading and developing teams.
• Demonstrated experience owning multi-channel campaign programs with measurable revenue or pipeline outcomes.
• Experience managing annual campaign budgets, including forecasting, allocation, and reallocation decisions.

Responsibilities

• Set and execute the enterprise campaign strategy across all channels, aligning goals to revenue and market expansion targets.
• Lead the campaign management, creative, and internal and agency teams.
• Own the annual campaign budget and reporting cycle, allocating investment across channels based on measured performance and presenting results to executive leadership.
• Direct customer acquisition and adoption, engagement, and conversion programs from audience targeting through lifecycle nurture.
• Advance marketing technology, automation, and attribution capabilities for measurable spend and impact.
• Partner with solution marketing, product, and sales leadership, and manage agency, vendor, and strategic partner relationships.

Skills

Campaign strategy

Team leadership

Budget management

Cross-channel marketing

Analytics & ROI

Education

Bachelor's degree in marketing or related field

MBA (preferred)

Tools

Marketo

Eloqua

HubSpot

Salesforce

Job description

John Wiley & Sons Inc. seeks a Director of Marketing Campaigns to lead strategy, execution, and performance of Wiley's Assessments integrated campaigns across channels and global markets.

You will guide campaign management, creative, and analytics teams and translate corporate objectives into effective campaigns. Reporting to the VP of Marketing, you will own the budget, drive revenue and pipeline outcomes, and advance marketing technology, automation, and attribution.