Director, Marketing Campaigns

John Wiley & Sons Inc.; Saint Louis Park (MN); On-site; USD 128,000 - 188,000; Full time

Job summary

John Wiley & Sons Inc. seeks a Director of Marketing Campaigns to lead strategy, execution, and performance of Wiley's Assessments integrated campaigns across channels and global markets.

You will guide campaign management, creative, and analytics teams and translate corporate objectives into effective campaigns. Reporting to the VP of Marketing, you will own the budget, drive revenue and pipeline outcomes, and advance marketing technology, automation, and attribution.

Qualifications

• Bachelor's degree in marketing, business, or a related field or equivalent professional experience.
• 10+ years of marketing campaign experience, including 3+ years leading and developing teams.
• Demonstrated experience owning multi-channel campaign programs with measurable revenue or pipeline outcomes.
• Experience managing annual campaign budgets, including forecasting, allocation, and reallocation decisions.

Responsibilities

• Set and execute the enterprise campaign strategy across all channels, aligning goals to revenue and market expansion targets.
• Lead the campaign management, creative, and internal and agency teams.
• Own the annual campaign budget and reporting cycle, allocating investment across channels based on measured performance and presenting results to executive leadership.
• Direct customer acquisition and adoption, engagement, and conversion programs from audience targeting through lifecycle nurture.
• Advance marketing technology, automation, and attribution capabilities for measurable spend and impact.
• Partner with solution marketing, product, and sales leadership, and manage agency, vendor, and strategic partner relationships.

Skills

Campaign strategy

Team leadership

Budget management

Cross-channel marketing

Analytics & ROI

Education

Bachelor's degree in marketing or related field

MBA (preferred)

Tools

Marketo

Eloqua

HubSpot

Salesforce

Job description

Job Description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role

Job Summary: The Director, Marketing Campaigns leads the strategy, execution, and performance of Wiley's Assessments integrated marketing campaigns across all channels and global markets. Reporting to the Vice President, Marketing, this role sits within the assessment organization and leads the campaign management, creative, and campaign analytics teams. The Director owns the campaign strategy and management across all channels and agencies, budget and is accountable for key performance metrics. Working in close partnership with solution marketing, product and sales, the Director translates corporate objectives into campaign strategies that reach the right audiences with the right message at the right time. The role also advances Wiley's marketing technology, automation, and attribution capabilities so that campaign investment is measurable and continually optimized.

Job Responsibilities

• Set and execute the enterprise campaign strategy all channels, aligning campaign goals to revenue and market expansion targets.
• Lead the campaign management, creative, and internal and agency teams
• Own the annual campaign budget and reporting cycle, allocating investment across channels based on measured performance and presenting results and forecasts to executive leadership.
• Direct customer acquisition and adoption, engagement, and conversion programs from audience targeting through lifecycle nurture.
• Advance marketing technology, automation, and attribution capabilities so that campaign spend and impact are measurable end to end.
• Partner with solution marketing, product, and sales leadership, and manage agency, vendor, and strategic partner relationships, to deliver coordinated go-to-market execution.

Required Qualifications

Experience and education

• Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.
• 10+ years of marketing campaign experience, including 3+ years leading and developing teams.
• Demonstrated experience owning multi-channel campaign programs with measurable revenue or pipeline outcomes.
• Experience managing annual campaign budgets, including forecasting, allocation, and reallocation decisions.

Technical skills

• Expert-level knowledge of integrated campaign strategy across digital, email, paid media, and events.
• Advanced proficiency with marketing automation platforms (for example Marketo, Eloqua, or HubSpot) and customer relationship management (CRM) systems such as Salesforce.
• Expert knowledge of campaign analytics, attribution modeling, conversion rate optimization (CRO), and return on investment (ROI) analysis.

Leadership and communication skills

• Clear written and verbal communication, including experience presenting to executive audiences.
• Proven ability to build, develop, and retain high-performing marketing teams.
• Strong strategic thinking, financial acumen, and cross-functional collaboration skills.

Preferred Qualifications

• MBA or other advanced degree in marketing or business.
• 3+ years of experience managing B2B and B2C campaigns across multiple sales channels.
• Experience in publishing, education, research, or another knowledge-driven industry.
• Experience leading a marketing technology migration or comparable operational transformation.
• Familiarity with account-based marketing (ABM) and advanced audience segmentation.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range:

128,200.00 USD to 187,933.33 USD