Global Marketing Asset & Content Coordinator (Hybrid)

Equiliem; Southfield (MI); Hybrid; USD 44,000 - 45,000; Full time

Job summary

Equiliem is seeking a Marketing Communications Project Coordinator to support global brand, content, and operations by coordinating updates to customer-facing materials and digital channels. The role emphasizes asset management, governance, and cross-functional collaboration to improve workflow efficiency and content accuracy.

The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple priorities while tracking milestones, approvals, and localization activities

Qualifications

• 2-5 years of experience in marketing communications, digital marketing, content operations, or a related field.
• Strong organizational skills and attention to detail, with the ability to manage multiple concurrent priorities and deadlines.
• Experience managing marketing collateral, website content, presentations, digital assets, or project documentation.
• Proficiency in Microsoft Excel and PowerPoint, including maintaining detailed trackers and preparing clear status reports.
• Strong written and verbal communication skills and ability to collaborate with global teams.

Responsibilities

• Coordinate global brand and content updates across customer-facing marketing communications and digital channels.
• Build and maintain marketing asset inventories, including ownership, status, version details, priorities, and required updates.
• Collaborate with product, regional, digital, creative, and functional marketing teams to maintain consistent messaging, visual identity, and content accuracy.
• Coordinate updates to product data sheets, brochures, sales presentations, event materials, videos, templates, and other marketing collateral.
• Track project plans, timelines, milestones, approvals, dependencies, and completion metrics to support timely delivery.
• Maintain accurate source file references, version control, and project documentation.
• Support content review and approval workflows to ensure marketing materials meet established brand standards.
• Identify outdated, duplicate, incomplete, or inconsistent assets and coordinate appropriate corrective actions.
• Support website content updates, digital asset replacement, content migration, and quality assurance activities.
• Coordinate localization and translation workflows with regional stakeholders as needed.
• Review published digital content for accuracy, working links, appropriate asset versions, and brand compliance.
• Prepare project status reports, progress summaries, and updates for stakeholders and leadership.
• Coordinate deliverables with internal teams, creative agencies, production vendors, and external partners.
• Communicate project risks, approval delays, timeline constraints, and unresolved content gaps.
• Analyze marketing asset inventories to identify content gaps, duplication, outdated materials, and opportunities for improvement.
• Recommend improvements to content organization, asset reuse, accessibility, workflow efficiency, and governance processes.

Skills

Marketing project coordination

Content and asset management

Brand consistency

Data analysis

Project tracking

Cross-functional collaboration

Content governance

Process improvement

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Equiliem is seeking a Marketing Communications Project Coordinator to support global brand, content, and operations by coordinating updates to customer-facing materials and digital channels. The role emphasizes asset management, governance, and cross-functional collaboration to improve workflow efficiency and content accuracy.

The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple priorities while tracking milestones, approvals, and localization activities