Marketing Analyst

Insight Global; Southfield (MI); Hybride; USD 65 000 - 90 000; Plein temps

Résumé du poste

Insight Global is seeking a Marketing Analyst to support the Global Marketing Communications team. You will coordinate asset updates, maintain asset inventories, and support brand consistency initiatives across multiple global workstreams.

Responsibilities include managing marketing collateral updates, website content changes, approval workflows, asset audits, and stakeholder communications while ensuring accuracy, version control, and alignment with brand standards.

Qualifications

• Bachelor's degree or equivalent relevant experience.
• 2-5 years in marketing communications or related roles.
• Strong organizational and project coordination skills.

Responsabilités

• Coordinate asset updates, maintain inventories, and support brand governance across global workstreams.
• Manage approvals, track milestones, and ensure content accuracy and version control.

Connaissances

Project coordination

Content management

Digital marketing

Stakeholder communication

Data analysis

Excel

PowerPoint

Formation

Bachelor's degree in Marketing, Communications, Business, or related field

Outils

CMS

DAM

Excel

PowerPoint

Description du poste

Shift: Monday-Friday, 8:00 AM-5:00 PM | Hybrid: Monday & Friday Remote, Tuesday-Thursday Onsite

Top Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 2-5 years of marketing communications, content operations, digital marketing, or project coordination experience
• Strong project coordination and organizational skills
• Experience managing marketing collateral, digital content, presentations, and websites
• Advanced Microsoft Excel and PowerPoint skills
• Ability to manage multiple priorities and deadlines
• Strong written and verbal communication skills
• Experience tracking approvals, status updates, and project milestones

Additional Skills:

• Brand consistency and content governance
• Digital asset management (DAM)
• Content management systems (CMS)
• Website content updates and QA review
• Localization and translation workflow support
• Marketing asset audits and analysis
• Data analysis and reporting
• Manufacturing, industrial, automotive, aftermarket, or B2B marketing experience
• Digital analytics exposure

Daily Responsibilities:

A client is looking for a Marketing Analyst to support the Global Marketing Communications team by coordinating marketing asset updates, maintaining asset inventories, supporting brand consistency initiatives, and providing project coordination across multiple global workstreams. The consultant will manage marketing collateral updates, website content changes, approval workflows, status reporting, asset audits, and stakeholder communication while ensuring content accuracy, version control, and alignment with brand standards. The role will also support digital content migrations, localization efforts, marketing asset governance, and analysis of content inventories to identify gaps, outdated materials, and opportunities for process improvement.