Global Marketing and Brand Manager

CrazyLabs; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading mobile game developer is looking for a Global Marketing and Brand Manager to shape brand voice and enhance internal communications. The role involves creating dynamic content and managing social media, with a focus on employee engagement across a global remote workforce.

Qualifications

• 2-5 years of experience in Digital Marketing or related role.
• Proven ability to create and execute communication plans.
• Experience managing content for major social media platforms.

Responsibilities

• Implement employee engagement initiatives for a global workforce.
• Create and manage engaging social media content.
• Produce high-quality video content for internal and external use.

Skills

Digital Marketing

Brand Marketing

Internal Communication

Content Creation

Social Media Management

Video Production

AI Tools

Communication Skills

Job description

About CrazyLabs: CrazyLabs is a leading mobile game developer and publisher with billions of downloads worldwide. We specialize in creating engaging experiences across hyper-casual, hybrid-casual, and casual game genres. Our team is global, innovative, and passionate about gaming and technology.

About The Role: We are seeking a motivated Global Marketing and Brand Manager with 2-5 years of experience to join our team and help shape our brand voice and internal/external communications, with a strong focus on delivering the company's vibe and unique energy. This role is crucial for fostering employee engagement across our global remote workforce and international sites, enhancing internal communications, and supporting our relationships with external game development studios. You will be actively involved in creating dynamic content (including social media posts, video, and digital experiences) that brings the CrazyLabs brand to life, utilizing cutting-edge AI tools to enhance creativity, efficiency, and impact from day one.

Key Responsibilities:

1. Implement employee engagement initiatives designed to connect and inspire a diverse, global, and remote workforce.
2. Create and manage engaging social media content across platforms like LinkedIn, TikTok, and Instagram, integrating generative AI tools into the workflow.
3. Produce high-quality video content for internal storytelling, company updates, and external brand building, utilizing both traditional and AI-based video platforms and collaborating closely with the Product Marketing team for AI video expertise and support.
4. Own and manage all digital assets: Website, Facebook, LinkedIn, etc.
5. Develop and prepare branded digital content for various platforms, including updates for the company website and other corporate communication materials.
6. Manage and execute internal communication campaigns, including the monthly employee newsletter and other regular updates, ensuring consistency and clarity across channels.
7. Support employer branding efforts through content creation and execution tailored to attract talent across Europe.

Requirements

Requirements:

• 2-5 years of hands-on experience in Digital Marketing, Brand Marketing, Internal Communication, or a related Communications role.
• Proven ability to create and execute communication plans and content.
• Strong hands-on experience managing and creating content for major social media platforms (e.g., LinkedIn, Instagram, TikTok).
• Demonstrated expertise in video content creation, including shooting/sourcing, editing, and production for digital channels.
• Familiarity with the principles and practical application of AI tools for content creation (e.g., generative text, image generation, understanding AI video capabilities).
• Exceptional written and verbal communication skills in English, with a strong ability to craft compelling narratives and visual content.
• Experience working with or as part of remote teams and utilizing asynchronous communication methods.