Global Marketing Analytics Leader

Fresh; New York (NY); On-site; USD 195,000 - 245,000; Full time

Benefits offered by this job

Fresh In-Store Discount

LVMH Friends & Family Sales

401k with Company Match

Job summary

fresh, a global skincare brand, seeks a Sr. Director of Marketing Analytics to establish a new Global Marketing analytics function. You will connect insights with brand strategy, oversee data sources, and drive long-term planning with comprehensive reporting and market research.

This is a globally cross-functional leadership role across marketing, finance, and operations. You will lead data visualization, develop consumer purchase trend visibility, and size opportunities to align with financial

Qualifications

• 12-15 Years of Experience in analytics with multidimensional data sets, tools, interfaces and visualization and problem solving, performance marketing, ROI analysis and clear understanding of strategy building through data insights.
• Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL)
• Proven experience translating retail sales trends into thoughtful insights.

Responsibilities

• Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives.
• Develop a reporting strategy for internal and external reports – including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc.
• Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process
• Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
• Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of MarComs
• Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights.
• Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership
• Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources
• Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy.
• Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions.
• Spearhead bi-annual competitive pricing analysis and develop process for new product pricing and price changes to meet Global Finance business model needs.
• Supervise market research efforts required to answer key business questions.
• Partner with key cross functional leaders and Executive Team to provide analytics support as needed
• Train global and regional teams on viewing and using new reporting and data visualization tool – Power BI.
• Translate marketing and business needs into data requirements for IT systems teams.
• Mentor and develop (2) direct reports to build functional, management and leadership skill sets

Skills

Analytics

Data visualization

ROI analysis

Marketing analytics

Strategy building

Tools

Excel

Power BI

Tableau

SQL

Job description

fresh, a global skincare brand, seeks a Sr. Director of Marketing Analytics to establish a new Global Marketing analytics function. You will connect insights with brand strategy, oversee data sources, and drive long-term planning with comprehensive reporting and market research.

This is a globally cross-functional leadership role across marketing, finance, and operations. You will lead data visualization, develop consumer purchase trend visibility, and size opportunities to align with financial