Senior Manager, Global Marketing & Social Analytics

Paramount Pictures; Los Angeles (CA); On-site; USD 124,000 - 155,000; Full time

Benefits offered by this job

Generous paid time off

Complimentary streaming subscriptions

Exclusive screenings and events

Job summary

Paramount Pictures is seeking a Senior Manager in Global Marketing & Social Analytics to lead data-driven insights across theatrical campaigns. You will guide analytics, experimentation, and insights development shaping media planning and creative execution for multiple releases.

The role reports to the Executive Director and requires collaborating with creative, digital marketing, and media teams to optimize campaign effectiveness and drive strategic decisions.

Qualifications

• 6+ years in a highly analytical, data-driven environment
• Proven ability to lead analytics and insights projects across global markets
• Strong background in marketing testing frameworks and campaign effectiveness

Responsibilities

• Lead development and execution of data-driven deliverables informing strategic decisions across stakeholders
• Drive complex analyses to optimize global marketing campaign tactics
• Oversee design and analysis of marketing experiments across domestic and international markets

Skills

Data storytelling

Analytics leadership

Marketing analytics

Tableau/PowerBI

Experimentation design

Education

Bachelor's degree in Business/Analytics

Tools

Tableau

Looker

PowerBI

Talkwalker

Sprinklr

Job description

Storytelling is, and will always be, the heart of what we do at Skydance. Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled. Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day. If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

Overview

Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a critical role in discovering and delivering insights that drive strategic, data-informed decision-making within the Global Theatrical Marketing & Distribution department. Functioning as an analytics title lead for multiple theatrical film releases throughout a given calendar year, this position is tasked with leading advanced analysis, experimentation, and insight development that shapes marketing campaign strategies, creative execution, and media planning.

Key Responsibilities

• Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders
• Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaign tactics — both paid and organic
• Oversee the design, execution, and analysis of marketing and media experimentation initiatives across domestic and international markets in collaboration with key partners from across the marketing department
• Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic learnings from digital creative testing across platforms
• Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
• Collaborate closely with creative advertising, digital marketing, and media teams to provide rotation recommendations for digital and TV media, based on campaign performance data
• Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
• Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
• Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the broader theatrical landscape
• Serve as a thought partner to internal stakeholders, helping to elevate data literacy and foster a culture of insight-led decision-making across the organization

Basic Qualifications

• 6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
• Proven ability to lead, design, and execute analytics and insights projects across global markets
• Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization
• Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders
• Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
• Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment
• Deep knowledge of the theatrical, TV, streaming, and social media landscape — including both paid and organic metrics
• Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
• Relevant coursework, certification(s), and/or demonstrated analytical expertise
• Experience within a major film studio, streaming platform, or marketing agency
• Experience leading market research or consumer insights initiatives, particularly within the theatrical space
• Deep knowledge of MarTech/AdTech platforms and experience interpreting brand lift and campaign effectiveness studies
• Hands‑on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
• Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
• Strong project management skills and experience overseeing vendor relationships and insight delivery timelines

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio’s iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break‑out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount’s film legacy. With a beautiful 65‑acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures’ passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

Additional Information

Hiring Salary Range: $124,000.00 - 155,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here.
• Generous paid time off.
• Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products.
• Robust employee engagement opportunities, including access to exclusive screenings and events, speaker series, volunteer activities and more.

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.