Global Director, Social Marketing & Growth

LinkedIn; New York (NY); Hybrid; USD 179,000 - 280,000; Full time

Job summary

LinkedIn is seeking a Director, Social Marketing to drive and evolve global social strategy across enterprise and consumer audiences. This senior role demands deep domain expertise in social marketing, platform fluency, and a track record of building scalable, performance-driven social systems.

The role is hybrid and based in New York or San Francisco, with leadership of a global team and collaboration with Paid Media, Editorial, and Partnerships to ensure integrated planning and execution.

Qualifications

• 10+ years in social, digital, or brand marketing.
• Leading social strategy at scale across multiple audiences.
• Experience managing and developing high-performing teams.
• Deep domain expertise in social marketing and platforms.
• Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram, Reddit.

Responsibilities

• Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences.
• Translate brand and business priorities into clear, differentiated social strategies and programs.
• Identify where and how LinkedIn shows up in culture to drive relevance and impact.
• Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms.
• Establish best-in-class approaches to content, distribution, and community engagement.
• Lead the development of always-on and tentpole social moments.

Skills

Social marketing

Leadership

Platform fluency

Data-driven decisions

Stakeholder management

Job description

LinkedIn is seeking a Director, Social Marketing to drive and evolve global social strategy across enterprise and consumer audiences. This senior role demands deep domain expertise in social marketing, platform fluency, and a track record of building scalable, performance-driven social systems.

The role is hybrid and based in New York or San Francisco, with leadership of a global team and collaboration with Paid Media, Editorial, and Partnerships to ensure integrated planning and execution.