Global IT Systems Product Marketing Lead

Vertiv Group Corporation; Westerville (OH); On-site; USD 110,000 - 150,000; Full time

Job summary

Vertiv is seeking a Global Product Marketing Manager - IT Systems to lead the marketing strategy for the IT Systems portfolio. You will craft value propositions, create marketing collateral, enable sales teams, and develop go-to-market plans, events, and campaigns to drive revenue.

You will own product messaging, conduct competitive analysis, research market trends, and enable sales with training materials and tools, collaborating across the organization to maximize impact.

Qualifications

• 5+ years in product marketing, engineering or product management for B2B in a technical industry.
• Strong presentations and public speaking skills.
• Experience with data analysis and communicating findings to diverse audiences.
• Ability to create value propositions and messaging strategies.
• Ability to develop marketing-driven pipeline and account-based programs.
• Proactive communicator with attention to detail.

Responsibilities

• Own product COE relationship and act as product expert for positioning and marketing across the portfolio.
• Develop product launch and program plans for new and existing products.
• Lead marketing content creation for IT Systems (written, media, events).
• Own messaging and campaigns to drive external communications and sales enablement.
• Conduct competitive analysis and positioning strategy.
• Research market trends and competitive landscape; track offering trend insights.

Skills

Product marketing

Public speaking

Data analysis

Messaging strategy

Cross-functional collaboration

Sales enablement

Presentations

Strategic planning

Job description

Vertiv is seeking a Global Product Marketing Manager - IT Systems to lead the marketing strategy for the IT Systems portfolio. You will craft value propositions, create marketing collateral, enable sales teams, and develop go-to-market plans, events, and campaigns to drive revenue.

You will own product messaging, conduct competitive analysis, research market trends, and enable sales with training materials and tools, collaborating across the organization to maximize impact.