Director, Strategic Marketing – Systems, Solutions & Services

Vertiv Group Corporation; Westerville (OH); On-site; USD 140,000 - 200,000; Full time

Job summary

Vertiv Group Corporation in Westerville, Ohio, seeks a Director of Strategic Marketing to lead go-to-market for IT Systems, Infrastructure Solutions and Services. You will set positioning, messaging and campaigns, and partner with engineering, sales and global teams to drive growth.

The role requires 15+ years in product/marketing leadership in B2B, deep industry knowledge of data centers and digital infrastructure, and a track record of building world-class marketing programs.

Qualifications

• 15+ years of experience in product marketing, engineering, or product management in B2B space.
• Experience leading teams and influencing senior executives.
• Knowledge of data center, IT and digital infrastructure markets.

Responsibilities

• Own marketing strategy and messaging for IT Systems, Infrastructure Solutions and Services.
• Lead product launches, campaigns and demand generation across geographies.
• Collaborate with marketing, sales, and product teams to enable revenue growth.
• Develop go-to-market plans and provide sales enablement materials.
• Present plans and outcomes to senior leadership.

Skills

Product marketing

Strategic leadership

B2B marketing

Public speaking

Team leadership

Job description

POSITION SUMMARY

The world depends on data we power and cool™. Vertiv is a global leader in critical digital infrastructure for applications in data centers, communication networks, and commercial and industrial environments. The AI revolution is rewriting the rules of digital infrastructure, demanding solutions that move as one. Vertiv delivers end-to-end infrastructure where power, cooling, IT, and services work in unison. With our industry-leading innovative technologies and global services network, we are fueling the revolution of the digital world - keeping technology ecosystems running efficiently and without interruption. Built for multiple compute generations ahead, Vertiv empowers customers to stay resilient, optimized, and future-ready. As a publicly traded, S&P 500 company (NYSE: VRT), Vertiv operates globally, serving customers in over 130 countries with $10.2 billion in sales.

To enable our continued leadership position, we are seeking a Director, Strategic Marketing – Systems, Solutions & Services to lead global marketing efforts for our IT Systems, Infrastructure Solutions and Services business units’ products, technologies, and end-to-end systems. This role serves as the primary strategic voice for the portfolio, combining deep expertise in customer applications, industry trends, competitive intelligence, and go-to-market execution. As a member of the Global Marketing Leadership Team and Portfolio Marketing Center of Excellence, the Director serves as the Marketing lead partner for the IT Systems, Infrastructure Solutions and Services business unit with end-to-end accountability for marketing strategy, product positioning, technology messaging, launch and campaign execution to enable the business unit performance. This is an onsite position at our Global Headquarters in Westerville, Ohio.

RESPONSIBILITIES

• Own the IT Systems, Infrastructure Solutions and Services business units’ product and technology relationship within Marketing and lead the holistic positioning, value proposition, solutions and marketing initiatives across all product lines and offerings (Single-Phase UPS, Rack PDU, Racks, KVM, Modular and prefabricated IT and Infrastructure Solutions, Converged Infrastructure, Services offerings of consulting, implementation, project, lifecycle, digital and optimization, etc.).
• Develop comprehensive product launch and program plans for new and existing solutions that deliver on our multilayer offering position of products, end-to-end systems, converged infrastructure and services.
• Act as a subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for assigned business units.
• Own product, systems, and solutions messaging & expertise that drive campaigns driving depth of knowledge in external communications, promotion and sales enablement.
• Collaborate with colleagues in marketing – across brand, communications, digital/web, demand generation, and other business unit marketing leaders – to deliver on marketing objectives.
• Understand market trends, industry trends, and competitive landscape to shape positioning strategy.
• Track and provide offering trend analysis and insights to Marketing and Global Product Management teams.
• Collaborate with global and regional products and sales teams to deliver sales enablement materials and tools.
• Assist in creating go-to-market strategies and tactics to effectively position and sell the portfolio.
• Present portfolio marketing initiatives, plans and outcomes to Executive and Senior leadership and cross functional teams.
• Support regional marketing programs for pipeline creation, market growth opportunities and customer engagement.
• Lead and develop a team of product marketing professionals and engaged with both direct and indirect team members to ensure world-class execution and alignment.
• Leverage Vertiv Operating System methodologies of best practice dissemination, lean/continuous improvement and robust management cadence with performance metrics, tracking and accountability

QUALIFICATIONS

• 15+ years of experience in product marketing, engineering, or product management, including at least five in a people leadership role, in the B2B space.
• Data Center, IT, Digital Infrastructure, or the like ecosystem and industry experience.
• Technical aptitude, ability to pick up technical concepts quickly, and navigate complex and broad product portfolios.
• Knowledge in critical digital infrastructure - IT Systems, Infrastructure Solutions and Services business units’ product and technologies.
• Strong leadership presence, presentation skills (written and verbal) and ability to influence senior executives and cross-functional partners.
• Demonstrated experience managing multiple priorities, projects, and teams across multiple geographies.
• Ability to develop and execute strategies for creating world-class marketing, value propositions and messaging strategies that drive