Global Integrated Marketing Leader for Enterprise SaaS

Sierra; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible PTO

Medical, dental, vision benefits

Life insurance and disability benefits

Retirement plan

Parental leave

Equity opportunities

Job summary

Sierra is seeking an Integrated Marketing Lead to own the global campaign portfolio across digital and offline channels, including ABM programs, to generate pipeline and accelerate deals. This builder role emphasizes global strategy, scalable operations, and a high bar for craft and execution, partnering with Sales, Operations, Product Marketing, Brand, and regional leaders.

You will hire and develop a high-performing marketing team, drive measurement, and use AI to multiply impact while

Qualifications

• 12+ years of digital marketing, integrated campaigns, or demand generation experience.
• Experience building and leading teams responsible for pipeline targets and global campaigns.
• Experience with complex, sales-led enterprise motions including named accounts and long sales cycles.
• Ability to create global strategies with regional adaptation.
• Strong data fluency including attribution, forecasting, and funnel analysis.

Responsibilities

• Drive our integrated, full-funnel campaign portfolio across paid media, organic search, web, email, content, social, and ABM programs.
• Translate priorities into programs to build pipeline, accelerate opportunities, and expand existing customers.
• Build and lead Sierra’s named-account motion and manage budgets and investments.
• Set planning, execution, and optimization rhythms to ensure messaging and assets enable sales.
• Develop a high-performing team with clear ownership and rapid decision-making.
• Embed AI and automation across research, audience development, content adaptation, and reporting.

Skills

Digital marketing

Campaign management

Team leadership

Data analysis

Cross-functional collaboration

AI-powered marketing

Tools

Marketing automation platforms

Job description

Sierra is seeking an Integrated Marketing Lead to own the global campaign portfolio across digital and offline channels, including ABM programs, to generate pipeline and accelerate deals. This builder role emphasizes global strategy, scalable operations, and a high bar for craft and execution, partnering with Sales, Operations, Product Marketing, Brand, and regional leaders.

You will hire and develop a high-performing marketing team, drive measurement, and use AI to multiply impact while