AI-Powered Global Campaigns Lead

Harvey AI; New York (NY); Hybrid; USD 196,000 - 270,000; Full time

Job summary

Harvey is seeking an Integrated Campaigns Lead to define Harvey's global campaign strategy, audiences, and messaging across product and market segments. You will own the plan from insight to execution, shaping programs that drive awareness, engagement, and revenue.

You'll orchestrate the full marketing system, build a measurement framework, and hire and develop a high-performing team. This is a senior, strategic, player-coach role at scale.

Qualifications

• 8+ years of B2B marketing experience in enterprise software or high-growth SaaS.
• Experience building and scaling teams, programs, or operating models.
• Experience leading exceptional marketing teams and individuals.
• Strong commercial instincts, managing multi-million-dollar investments and linking decisions to ROI.
• Exceptional positioning and messaging judgment from research to differentiated POV.
• Excellent cross-functional influence across digital, social, communications, partnerships, events, and field marketing.
• Hands-on fluency with AI and its impact on campaigns and measurement.
• Player-coach culture with strategic thinking and hands-on execution.
• Comfort with ambition and ambiguity, creating clarity and scalable systems.

Responsibilities

• Set Harvey's global integrated campaign strategy with target audiences and narratives.
• Turn audience insight into differentiated positioning and credible messaging.
• Translate company priorities into market-facing programs with Product, Sales, and leadership.
• Orchestrate digital, social, communications, analyst relations, events, and field marketing into global campaigns.
• Build KPIs, dashboards, and attribution to connect investment to outcomes.
• Build the team and operating model; hire and develop marketers as program owners.
• Raise the creative and strategic bar across insight, message, execution, and measurement.
• Develop an AI-native campaign engine to improve efficiency and capability across marketing.

Skills

B2B marketing

Integrated campaigns

Demand generation

Go-to-market

Team leadership

AI fluency

Cross-functional influence

Strategic thinking

Job description

Harvey is seeking an Integrated Campaigns Lead to define Harvey's global campaign strategy, audiences, and messaging across product and market segments. You will own the plan from insight to execution, shaping programs that drive awareness, engagement, and revenue.

You'll orchestrate the full marketing system, build a measurement framework, and hire and develop a high-performing team. This is a senior, strategic, player-coach role at scale.