Global Head of Marketing Data & Analytics

BD; New Jersey; On-site; USD 192,000 - 307,000; Full time

Benefits offered by this job

Annual Bonus

Medical coverage

BD 401(k) Plan

Paid time off & health/wamily benefits

Job summary

BD is a leading global medical technology company focused on advancing health. The Director, Marketing Data & Analytics defines and leads the analytics function powering BD’s global digital marketing ambitions.

This senior leader shapes the analytics roadmap, from data governance to AI-enabled insight, across markets and business units. This role requires strategic vision, deep analytical expertise, and proven leadership to build scalable analytics products and partner with marketing, finance,

Qualifications

• Bachelor’s degree in a quantitative, data or business field.
• 10–12+ years in marketing analytics or digital analytics.
• 5+ years in senior leadership roles with global scope.
• Expert-level GA4 and Adobe Analytics experience.
• Proven ability to translate analytics into executive decisions.

Responsibilities

• Define and own BD’s marketing analytics strategy and roadmap.
• Lead governance of analytics platforms and data standards.
• Develop automated, scalable reporting and dashboards.
• Drive AI-enabled analytics and advanced modeling initiatives.
• Build and scale a global Data & Analytics team.
• Partner with marketing, finance, and technology leadership.
• Present strategy and outcomes to VP-level audiences.

Skills

Actionable Insights

Analytics Strategy

Marketing Measurement

GA4

Adobe Analytics

Tableau

Power BI

SQL

Python

R

Education

Bachelor’s Degree

Master’s degree

Tools

Tableau

Power BI

SQL

Python

R

GA4

Adobe Analytics

Job description

BD is a leading global medical technology company focused on advancing health. The Director, Marketing Data & Analytics defines and leads the analytics function powering BD’s global digital marketing ambitions.

This senior leader shapes the analytics roadmap, from data governance to AI-enabled insight, across markets and business units. This role requires strategic vision, deep analytical expertise, and proven leadership to build scalable analytics products and partner with marketing, finance,