Global Head of Marketing

Sortlist; Delaware; Hybrid; USD 70,000 - 85,000; Full time

Job summary

Sortlist is looking for a hands-on Head of Marketing to drive international performance and scale their marketing efforts. This pivotal role involves overseeing a 10-person team and a €2M yearly budget, with responsibilities across SEO, SEA, and brand marketing. Ideal candidates will have significant B2B marketing experience and a passion for leveraging AI and data-driven strategies to enhance growth. Join Sortlist to play a critical role in transforming their marketing strategy and leading the next phase of growth.

Benefits

Flexible perks: company car or mobility budget

Meal vouchers

Net expense allowance

Homeworking allowance

Comprehensive health insurance

Annual training budget

Hybrid work setup

Modern MacBook Pro

Qualifications

• 8+ years of experience in B2B marketing.
• 3–5 years in a leadership role at a SaaS company.
• Fluent in performance channels.

Responsibilities

• Own and deploy the global marketing strategy.
• Drive growth across 6 core markets.
• Elevate brand trust and recognition.

Skills

B2B marketing

AI-driven marketing

SEO

SEA

Content marketing

Performance marketing

Job description

Sortlist is a European B2B marketplace that connects companies with the best service providers (marketing, development, design, etc.). Active in 6+ countries, profitable and generating €8.5M+ in recurring revenue, we’re entering a pivotal phase: scaling from €10M to €20M+ while transforming our marketing into a world-class engine for growth, brand and product adoption.

We are hiring a hands-on Head of Marketing, a seasoned, well-rounded leader who can drive international performance, scale a high-performing team, elevate our brand and support our product-led evolution.

Your mission

You will take over the marketing leadership directly from the founder, owning both strategic direction and operational execution.

You’ll lead a 10-person team across SEO, SEA, content, brand and agency marketing, with a €2M+ yearly budget.

Your role at a glance: to turn marketing into a scalable, data-driven, product-aware growth engine, aligned across markets, channels and teams.

What we really need

Sortlist has grown through performance marketing and SEO.

The next step is to reduce our dependence on paid and organic search alone while keeping our search edge sharp. We also want to leverage AI and automation to uncover new growth opportunities and scale smarter.

This role goes beyond acquisition. We’re looking for a complete marketing leader who can:

• master search and capture intent when it matters
• use AI-powered insights to open new, lower-cost demand channels and personalise customer journeys
• elevate brand trust and recognition in the B2B services space
• work hand-in-hand with Product and Sales to accelerate self-service adoption and retention

What you’ll do

• Own and deploy the global marketing strategy, aligned with company growth objectives
• Drive growth across 6 core markets (FR, DE, NL, ES, BE, EN/global site) and expand to new markets through localized, performance-focused campaigns
• Oversee SEO at scale, SEA investments, retargeting, product marketing and content distribution with a clear ROI focus
• Build a consistent and high-impact brand across all channels and touchpoints: tone of voice, positioning, and visual identity
• Work with Product & Sales to sharpen our messaging and articulate the value of our three key revenue engines: Visibility, Monthly+, and Opportunities
• Support our product-led growth strategy by aligning with Product to drive awareness, adoption, and retention of self-service modules and features
• Mentor and scale the marketing team with ownership, rigor, and ambition
• Personally design and ship at least one high-impact experiment or campaign each quarter – from brief to launch to post-mortem – to set the pace for the team.
• Build a culture of data, experimentation, and performance across the team: reporting, testing, attribution and insights;

️Your Profile

• 8+ years of experience in B2B marketing, including 3–5 years in a leadership role at a SaaS company or marketplace
• You’ve driven €10 M → €20 M+ growth across multiple countries while remaining hands-on.
• You’ve built or repositioned a B2B brand and understand how to connect brand strategy with funnel performance
• You’re fluent in performance channels (SEO, SEA, ABM, LinkedIn Ads, retargeting, content marketing…)
• Pronounced appetite for AI: you actively experiment with AI and automation (e.g. generative content, predictive targeting, media-mix optimisation) and turn data-driven insights into new growth levers
• You’re strategic but execution-oriented. You know when to dive deep and when to simplify
• You’re a recognized team leader who thrives on empowering others and delivering results through people
• You speak English fluently (working language). French, Spanish or Dutch are a plus.

Why this role is unique

• Perfect timing: strong product, profitable business, team in place, and ready to scale
• International by design: 6+ markets, multi-language execution, and plenty of growth levers
• A company shifting toward a product-led growth model, where marketing plays a central role in activating, converting and retaining users
• A key leadership position succeeding the founder on marketing and helping shape the next stage of Sortlist’s journey.

What we offer

• Competitive compensation package: €70,000 - €85,000 gross/year
• Flexible perks: company car or mobility budget, meal vouchers, net expense allowance, homeworking allowance
• Comprehensive coverage: full health insurance (hospitalisation, ambulatory, dental), mobile phone plan
• Personal development: €1,000 annual training budget to fuel your growth
• Hybrid setup: 3 days in-office, 2 days remote, with a modern MacBook Pro to support your workflow
• A fast-paced, creative and supportive environment where you’ll have real autonomy and impact
• International mindset: diverse team, global markets, open culture
• Team spirit: regular afterworks and yearly offsite bootcamps

Ready to lead the next stage of growth at Sortlist?
Join us now and play a key role in driving Sortlist’s growth and transformation!