Global Head of Heating Marketing: Brand & Demand

Keller Executive Search; Irvine (CA); On-site; USD 220,000 - 260,000; Full time

Benefits offered by this job

Full benefits package

Global leadership role

Opportunity to build a global function

Job summary

Keller Executive Search partners with a premium outdoor-living and building-products manufacturer to appoint a VP Global Marketing for its heating business. This is a high-visibility role reporting to the Global President, leading a senior in-house team and external agencies across North America, Europe and Australia/New Zealand.

You will own the global marketing strategy, brand platform, and full-funnel performance, aligning regional plans with a single commercial scorecard and strong ROAS.

Qualifications

• 10+ years in marketing with at least 2 years in senior leadership (Head of function, VP or CMO) level with people and budget ownership.
• Proven ownership of BOTH brand/creative standards AND performance metrics (ROAS, CPL, CPA, funnel conversion) in the same or consecutive roles; single-sided profiles will not succeed.
• Full-funnel accountability from brand awareness through to qualified demand and revenue, measured on marketing-sourced revenue and lead quality, not output.
• Substantive corporate-side (client-side) marketing leadership at a manufacturer or brand owner; agency-only backgrounds are not a fit.
• Hands-on fluency with analytics, dashboards, ROAS and cost-per-lead, with genuine budget discipline and the habit of reading the numbers personally.
• High emotional intelligence: able to lead strong, differing stakeholders across sales, product, agencies and regions, absorb pushback and challenge constructively.
• Industry background in premium consumer durables, outdoor living, appliances or building products, or an adjacent considered-purchase technical category.
• Experience across a mixed route to market: distributor, dealer, specification and direct/eCommerce.
• Agency management experience, holding partners to commercial outcomes rather than deliverables.
• Global mindset: proven ability to build one brand with genuine local relevance across multiple regions, not a single message pushed unchanged.
• Builder orientation: comfortable with ambiguity, pressure and a small team operating with high independence in a fast-changing, high-growth business.

Responsibilities

• Own the global marketing strategy for the heating business and translate it into local plans for North America, Europe and Australia/New Zealand.
• Build and hold one brand platform with local relevance, maintaining consistency of identity, tone and quality across regions, channels, partners and dealer-generated material.
• Own the full funnel from brand awareness through qualified lead, quote and order, connecting upper-funnel investment to lower-funnel commercial outcomes.
• Lead and develop the Brand Director and Head of Performance Marketing, making brand and performance operate as one team against a shared commercial scorecard.
• Own the global marketing budget and its allocation across brand, demand generation, trade and specification, defending trade-offs against growth targets.
• Interrogate data personally, build dashboards and attribution linked to sales, and set up tracking and measurement correctly before spend scales.
• Set agency scopes and hold agencies to commercial outcomes rather than hours or deliverables, challenging recommendations and pursuing root cause.
• Be the voice of the consumer by buyer type and geography, owning the segmentation, personas and journey maps the whole commercial team works from.
• Own competitive intelligence and positioning against primary competitors, and translate it into how the business sells.
• Partner with regional sales leaders to co-build marketing plans, prioritising lead quality over volume and a clean sales handover.
• Ensure every campaign has a commercial case and a measured outcome in revenue and ROAS, reporting performance in commercial language.
• Reduce waste and reallocate spend toward the highest-return growth opportunities while improving forecast accuracy.
• Coach the team to make a technical product simple and deliver the right message at each stage of the buying journey.
• Develop the next layer of marketing leadership across the regions.

Skills

Brand leadership

Performance marketing

Full-funnel accountability

Budget ownership

Analytics & dashboards

Executive leadership

Cross-functional collaboration

Marketing strategy

Global mindset

Vendor/agency management

Job description

Keller Executive Search partners with a premium outdoor-living and building-products manufacturer to appoint a VP Global Marketing for its heating business. This is a high-visibility role reporting to the Global President, leading a senior in-house team and external agencies across North America, Europe and Australia/New Zealand.

You will own the global marketing strategy, brand platform, and full-funnel performance, aligning regional plans with a single commercial scorecard and strong ROAS.