Global Head of Content Strategy - Sales Coach Platform

Apple, Inc.; Cupertino (CA); On-site; USD 234,000 - 352,000; Full time

Job summary

Apple Inc. in Cupertino, CA is seeking a Head of Content Strategy for Sales Coach to own the content vision, roadmap, and production engine end to end for a 400,000-person, 103-country audience.

You will lead two tracks—product knowledge and selling skills—and drive culture and employer brand storytelling across 50+ languages, collaborating with Product Management and Sales teams to boost engagement and retention.

Qualifications

• 10+ years of experience leading content strategy, creative production, or digital media programming at scale.
• Demonstrated expertise in short‑form, platform‑native video and mobile‑first content formats.
• Proven track record of hands‑on creative direction from scripts to final delivery.
• Experience using audience analytics and engagement metrics to run test‑and‑learn cycles.
• Experience managing production budgets, agencies or partners, and end‑to‑end workflows.
• Experience scaling content globally across markets, languages, and cultures.

Responsibilities

• Own the Global Content Strategy & Roadmap for a 400,000-person, 103-country audience and translate vision into a roadmap.
• Build and lead a high‑performing team of content creatives and learning designers; evolve AI‑accelerated workflows for 50+ languages.
• Set the Creative Bar by reviewing scripts, visuals, and cuts to ensure thumb‑stopping, platform‑native Apple content.
• Run a continuous test‑and‑learn loop using engagement data to refine formats and retire outdated assets.
• Partner with Product Management and Sales Coach teams to align content features with product goals.
• Manage operations, budgets, and external partners to balance creative output with resources.

Skills

Content strategy leadership

Creative direction

Video production

Mobile app content

Analytics & metrics

Budget management

Global localization

Cross-functional collaboration

Tools

AI-assisted production

Job description

Apple Inc. in Cupertino, CA is seeking a Head of Content Strategy for Sales Coach to own the content vision, roadmap, and production engine end to end for a 400,000-person, 103-country audience.

You will lead two tracks—product knowledge and selling skills—and drive culture and employer brand storytelling across 50+ languages, collaborating with Product Management and Sales teams to boost engagement and retention.