Global GTM Campaigns Director

Namely; Martinsburg (WV); Hybrid; USD 190,000 - 220,000; Full time

Benefits offered by this job

Flexible work model

Altus Intelligence Academy access

Job summary

Altus Group is seeking a Director of Integrated GTM Campaigns to unite Product, Marketing, and Commercial teams into repeatable, global campaigns. You will shape messaging, playbooks, and audience strategy while guiding regional teams to localize and optimize programs.

Reporting to senior leadership, you will balance strategic leadership with hands-on execution as the operating model scales, and you’ll build a high-impact, globally distributed team focused on driving acquisition, expansion, and

Qualifications

• 10+ years of B2B marketing experience with senior commercial exposure.
• Ability to build trusted relationships with senior Product, Marketing, and Commercial leaders.
• Proven track record designing integrated demand generation and GTM programs.
• Background in B2B software, SaaS, or technology-enabled services.
• Strong understanding of B2B SaaS GTM motions and commercial metrics.
• Experience managing, developing, and scaling teams.
• Comfort leading hands-on while scaling a global team.
• Ability to partner with Marketing Ops, Sales Ops, FP&A and analytics.
• Practical AI/Gen AI experience applied to GTM planning.
• Familiarity with US/Canada/UK/France/Germany/Australia/NZ CRE market nuances.

Responsibilities

• Global GTM strategy and commercial alignment across regions.
• Co-design integrated demand generation campaigns and sales plays.
• Own campaign briefs, messaging, audience strategy, and playbooks.
• Coordinate with Field Marketing and specialist teams for execution.
• Establish repeatable GTM methodologies and frameworks.
• Support net-new, expansion, adoption and retention across multi-product portfolio.

Skills

B2B marketing

Sales strategy

Business development

Stakeholder management

Demand generation

GTM strategy

Team leadership

Hands-on leadership

Cross-functional collaboration

AI in GTM

CRM

Marketing automation

ABM

Intent data

Global marketing

Complex portfolio management

Expansion marketing

AI-enabled products

CRE market knowledge

Education

Bachelor's degree

Tools

CRM

Marketing automation

ABM platforms

Intent data tools

Job description

Altus Group is seeking a Director of Integrated GTM Campaigns to unite Product, Marketing, and Commercial teams into repeatable, global campaigns. You will shape messaging, playbooks, and audience strategy while guiding regional teams to localize and optimize programs.

Reporting to senior leadership, you will balance strategic leadership with hands-on execution as the operating model scales, and you’ll build a high-impact, globally distributed team focused on driving acquisition, expansion, and