Global Growth Strategy Lead - Marketing & Planning

BLIZZARD ENTERTAINMENT, INC; Irvine (CA); Hybrid; USD 119,000 - 221,000; Full time

Job summary

Blizzard Entertainment, Inc. is seeking a Senior Manager, Marketing Strategy & Planning to serve as a strategic and analytical partner to the International Marketing team.

You will translate market, player, competitive, cultural, and performance data into decision-ready insights that guide global growth planning and go-to-market decisions. The role is hybrid, with some on-site in Irvine, CA, and some work-from-home; the position offers opportunities to build rigorous models, mentor teams, and

Qualifications

• 10+ years in strategy, analytics, marketing planning, business ops, or related roles, with 2+ years in management.
• Experience translating complex data into structured recommendations for senior stakeholders.
• Proven ability to collaborate across Marketing, Finance, Analytics, Business Development, Product, and regional teams.

Responsibilities

• Evaluate growth priorities, investment options, partnerships, and market opportunities.
• Frame ambiguous questions, define analytical approaches, and synthesize findings for leadership.
• Develop executive-ready narratives and materials that communicate trade-offs, assumptions, risks, and actions.
• Assess global markets, audience segments, cultural dynamics, competitors, and ecosystem trends for opportunities.
• Size opportunities using TAM/SAM/SOM, segmentation, and scenario analysis for prioritization and resource allocation.
• Build financial models, forecasts, and investment cases with cross-functional stakeholders.

Skills

Financial modeling

Forecasting

Quantitative analysis

Business case development

Executive communication

Data visualization

Education

Bachelor's degree in Business/Economics/Marketing/Finance or related

Tools

Excel

Sheets

BI tools

Job description

Blizzard Entertainment, Inc. is seeking a Senior Manager, Marketing Strategy & Planning to serve as a strategic and analytical partner to the International Marketing team.

You will translate market, player, competitive, cultural, and performance data into decision-ready insights that guide global growth planning and go-to-market decisions. The role is hybrid, with some on-site in Irvine, CA, and some work-from-home; the position offers opportunities to build rigorous models, mentor teams, and