Global Growth Marketing Lead

Tours4fun and its logo are trademarks of Easy-Go Inc.; San Gabriel (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401(k) Retirement Plan with Company 2%

Travel and Theme Park Discounts

Paid Holidays, Vacation and Sick Time

Job summary

Tours4fun in the United States is seeking a seasoned marketing leader to oversee overseas market growth, localization of products and campaigns, and cross-border collaboration. You will shape strategy and manage campaigns across Europe and North America, aligning with regional teams to optimize performance and ROI.

The role requires strong analytical skills, direct experience in OTA or travel sectors, and fluency in English and Mandarin, with a proven track record of driving revenue growth and

Qualifications

• 5+ years of experience in marketing and team management
• Proven track record in leading projects with significant revenue impact
• Deep understanding of OTA industry and Western markets
• Strong market insight and analytical capabilities
• Fluent in English and Mandarin

Responsibilities

• Oversee overseas market growth framework and execute growth targets
• Drive localization of products, content, and marketing initiatives for local OTA industry needs
• Lead global brand building, performance advertising, and end-to-end marketing campaigns
• Direct SEO/SEM and social media campaigns (Google/Facebook/TikTok) with ongoing optimization
• Manage marketing budgets and ROI for overseas markets
• Establish data dashboards to monitor key metrics and manage risk
• Build and manage overseas teams and coordinate with cross-timezone resources

Skills

Marketing leadership

Worldwide market experience

English and Mandarin

Analytical skills

Cross-functional leadership

OTA/ travel industry knowledge

Tools

Marketing analytics tools

SEO/SEM

Job description

Tours4fun in the United States is seeking a seasoned marketing leader to oversee overseas market growth, localization of products and campaigns, and cross-border collaboration. You will shape strategy and manage campaigns across Europe and North America, aligning with regional teams to optimize performance and ROI.

The role requires strong analytical skills, direct experience in OTA or travel sectors, and fluency in English and Mandarin, with a proven track record of driving revenue growth and