Global Growth Marketing Director

C12 Business Forums; San Antonio (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Plan with HSA

Group Life and AD&D coverage

Disability Insurance

401(k) retirement plan and match

RPTO and parental leave

Job summary

C12 Business Forums is seeking a senior marketing leader to oversee customer acquisition, brand management for C12 and Buffalo Culture, and chair enablement. You will drive the marketing strategy, budgets, and multi-channel campaigns to expand domestic and international reach.

The role requires a strong analytical mindset, proven experience building personas and journeys, and collaboration across teams. This is a full-time, on-site role based in Texas, with a comprehensive rewards program.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Philosophy, or a related field.
• 5+ years of progressive experience leading a multi- disciplinary team of marketing professionals to accomplish goals.
• 5+ years of experience in growth marketing or customer acquisition.
• Experience leveraging customer insights to create and drive campaign strategy and personalize consumer-facing messaging.
• Proficiency in Google Workspace.

Responsibilities

• Lead marketing team responsible for customer acquisition marketing, C12 and Buffalo Culture brands management, Chair enablement, content, creative and marketing operations.
• Increase effectiveness of initiatives by determining strategies, directing tactics, and developing annual marketing budgets and plans.
• Innovatively drive the testing and learning cycle in an ever changing marketing environment
• Drive demand for C12 content, membership, and leadership opportunities domestically and internationally.
• Establish, and continuously improve, customer persona profiles, customer journey maps, lead scoring protocols, and lead nurturing systems.
• Collaborate with cross-functional teams to establish positioning, enhance prospect/customer journey experiences, and identify qualified lead driving opportunities.
• Direct the prioritization and creation of marketing collateral to support qualified lead generation and content marketing campaigns including web pages, digital advertising, email marketing, radio, videos, social media, articles, ebooks, presentations, content tools, sponsorships, PR, webinars, etc.
• Equip C12 Chairs with promotional materials as necessary to aid in new customer acquisition efforts.
• Establish, track, and report on full funnel metrics across the entire customer journey and acquisition program, measuring effectiveness to optimize future investment.
• Select, onboard, and manage contractors and vendor partnerships, as necessary.
• Lead the optimization of a Marketing Tech Stack and CRM for a franchise organization.
• Proactively contribute to the global headquarters leadership team for enterprise strategy and departmental representation.
• Complete department projects as assigned.

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, Philosophy, or a related field.

Tools

HubSpot

Google Analytics

Marketing automation

Google Workspace

Job description

C12 Business Forums is seeking a senior marketing leader to oversee customer acquisition, brand management for C12 and Buffalo Culture, and chair enablement. You will drive the marketing strategy, budgets, and multi-channel campaigns to expand domestic and international reach.

The role requires a strong analytical mindset, proven experience building personas and journeys, and collaboration across teams. This is a full-time, on-site role based in Texas, with a comprehensive rewards program.