COORDINATOR / GRADUATE RECRUITMENT

Central Michigan University; Mount Pleasant (MI); On-site; USD 45,000 - 55,000; Full time

Job summary

Central Michigan University seeks a Coordinator of Graduate Recruitment to lead data-driven recruitment efforts for international graduate students and other programs. You will work with CMU units to analyze enrollment data, plan targeted campaigns, and develop communication strategies that support the Graduate SEM plan.

Travel and evenings/weekends may be required as needed. The role collaborates with faculty and staff across units to promote MSAs, certificates, and other graduate programs, and

Qualifications

• Bachelor’s degree in higher education, business or a closely related field.
• One year of professional experience, preferably in higher education or related field.
• Experience with data, databases, spreadsheets, and/or data reports.
• Demonstrated organizational and/or project management skills with attention to detail.
• Willingness to travel frequently and to work evenings and weekends when needed.
• Ability to independently manage multiple projects and meet deadlines.
• Ability to work with information systems and financial records.
• Ability to accurately perform work assignments, construct documents, and generate reports.
• Ability to effectively communicate and interact with current and potential graduate students.
• Ability to maintain confidentiality of sensitive issues as needed.

Responsibilities

• Utilizes SAP, Data Warehouse, CRM, and other information systems to generate reports and provide in-depth analysis on key success factors relating to all stages of graduate recruitment.
• Provides data synthesis, interpretive assessment and trend analysis, and recommendations to academic units, key administrators, and stakeholders in Graduate Recruitment, Admissions, and Retention.
• Plans and conducts organizational, operational, and program-specific data collection and research among comparative universities and peer institutions, current and prospective partner organizations, third-party organizations or associations, and feeder schools.
• Assists in review, analysis, and planning of promotional information, messaging, and other communications for graduate recruiting and admissions.
• Plans, creates, and schedules targeted communications for key target markets and niches at all stages of the graduate prospecting, recruiting, and student service experience; collects and analyzes data to more accurately identify each market niche and to better understand needs; and writes general and highly specialized email, direct mail, web-based messaging, and telephone-based communications.
• Designs, prepares, and provides special analyses and vetted assessments, functional and progressive recruiting and enrollment reports, print-based assessments, and visual/auditory presentations as needed.
• Represents Graduate Recruitment in planning sessions with academic units, on committees, and in special cross-campus projects relating to enrollment history, forecasting, prospecting, recruiting, and student-based service and support.
• Directly and indirectly communicates with current and prospective students and their families, coordinating campus visits and follow-up communications.
• Develops communication plans and implements CRM communications, including preparation of letters, memos, responses, reports, and other correspondence.
• Updates content for each program and coordinates enhanced promotional messages and materials.
• Conducts presentations and meets with prospective students and supporters individually or in groups, and assists with coordinating department visits and tours.
• Answers the telephone, makes calls, and provides other communications for recruiting and admissions.
• Assists with marketing activities, including research, media review, advertising and other promotions.
• Creates, maintains, and updates databases, files, contact lists, and printed documents as needed.
• Performs other duties as assigned.

Skills

Data analysis

Project management

Travel readiness

Student communication

Confidentiality

Multitasking

Financial awareness

Documentation

Oral/written communication

Education

Bachelor’s degree in higher education or related field

Master’s degree (preferred)

Tools

SAP

CRM

Job description

The Coordinator of Graduate Recruitment is responsible for coordinating varied and complex projects, many of a confidential nature, which include collecting, analyzing, and interpreting research data related to graduate enrollment management, working with department chairs and graduate program directors on promotional strategies and communications, and providing recommendations towards the creation and support of the Graduate Strategic Enrollment Management Plan. This position has a focus on recruiting international graduate students for Master of Science in Administration (MSA) degree programs and other graduate programs and graduate certificates. This position works closely with faculty and staff within the MSA unit and other academic units and service providers within the University to assist with developing targeted recruiting and communication strategies to support international graduate admission and enrollment. This position will work closely with academic units and other University offices to assist with developing targeted communication strategies to support international graduate recruiting and enrollment, in terms of quality and quantity as well as to design and prepare assessments of programs supporting CMU’s strategic graduate recruiting process. In addition, this position will assist the Director of Graduate and International Recruitment with the development and execution of the graduate SEM plan, which includes assisting with and/or developing and distributing promotional messages and materials. This position assists with the daily operations of Graduate Recruitment and interacts regularly with prospective graduate students and their supporters in person, by email, or by phone. This position requires frequent travel by car, public transportation, or air.

Required Qualifications

• Bachelor’s degree in higher education, business or a closely related field.
• One year of professional experience, preferably in higher education or related field.
• Demonstrated experience working with data, databases, spreadsheets, and/or data reports.
• Demonstrated organizational and/or project management skills, with effective attention to detail.
• Willingness and ability to travel frequently and to work evenings and weekends when needed.
• Ability to independently manage multiple projects and complete assignments on time.
• Ability to work with information systems and financial records.
• Ability to accurately perform work assignments, construct documents, and generate reports.
• Ability to effectively communicate and interact with current and potential graduate students.
• Ability to maintain confidentiality of sensitive issues as needed.

Preferred Qualifications

• Master’s degree or equivalent.
• Experience in marketing, recruiting, or college admissions.
• Experience with specialized computer programs and systems such as SAP and CRM.
• Strong interpersonal and public communication skills.
• Experience writing and editing reports and/or project plans.
• Ability to create and/or enhance promotional communications and materials.
• Desire to continue learning and improving upon knowledge and skills.

Duties & Responsibilities

• Utilizes SAP, Data Warehouse, CRM, and other information systems to generate reports and provide in-depth analysis on key success factors relating to all stages of graduate recruitment, including the accumulation and progression of graduate-level inquiries, applications, admissions, enrollment, persistence, degree completion, and continuing education.
• Provides data synthesis, interpretive assessment and trend analysis, and recommendations to academic units, key administrators, and stakeholders in Graduate Recruitment, Admissions, and Retention, and to various academic units across campus.
• Plans and conducts organizational, operational, and program-specific data collection and research among comparative universities and peer institutions, current and prospective partner organizations, third-party organizations or associations, and feeder schools.
• Assists in review, analysis, and planning of promotional information, messaging, and other communications for graduate recruiting and admissions.
• Plans, creates, and schedules targeted communications for key target markets and niches at all stages of the graduate prospecting, recruiting, and student service experience; collects and analyzes data to more accurately and uniquely identify each market niche and to better understand the pertinent educational wants and needs; and writes general and highly specialized email, direct mail, web-based messaging, and telephone-based communications.
• Designs, prepares, and provides special analyses and vetted assessments, functional and progressive recruiting and enrollment reports, print-based assessments, and visual/auditory presentations as needed.
• Represents Graduate Recruitment in planning sessions with academic units, on committees, and in special cross-campus projects relating to enrollment history, forecasting, prospecting, recruiting, and student-based service and support.
• Directly and indirectly communicates with current and prospective students and their families, working with academic units while scheduling campus visits and appointments, and working with GRA and academic program leadership to coordinate related activities and follow‑up communications.
• Develops communication plans and implements and maintains CRM communications, including preparation of letters, memos, responses, reports, and other correspondence.
• Updates content for each program and coordinates enhanced promotional messages and materials.
• Conducts presentations and meets with prospective students and their supporters individually or in large and small groups, meets with visiting professionals, and assists with coordinating department-based visits and tours.
• Answers the telephone, makes calls, and provides other communications for recruiting and admissions.
• Assists with marketing activities, including research, media review, advertising and other promotions.
• Creates, maintains, and updates databases, files, contact lists, and printed documents as needed.
• Conducts special projects and assignments as directed.
• Performs other duties as assigned.

Supervision Exercised

None.

Employee Group

Professional & Administrative -Salary

Pay Range

$45,000 - $55,000

Division

Student Recruitment & Retention

Department

International Affairs & Graduate Recruitment

Position Status

Regular

Employment Status

Full-Time

FTE

1.0

Position Type

12 month

Weekly Work Schedule

Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed

Location

Mount Pleasant, MI

About CMU

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small‑town living with big‑city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

CMU Leadership Standards

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.
We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.
Please review the Leadership Standards before applying for this position.