Global Field Marketing Leader (CAD) | Growth & Strategy

Octave; Madison (AL); Remote; USD 180,000 - 260,000; Full time

Job summary

Octave is seeking a growth-minded marketing leader to drive regional field marketing across the Americas, EMEA, APAC, and the US. You will lead five regional marketers and collaborate with regional sales leaders to establish consistent processes and KPI tracking.

You will shape demand-generation strategies, optimize partner-led and direct channels, and translate market intelligence into growth actions while aligning with global strategy.

Qualifications

• Bachelor’s degree in marketing or a related field, or equivalent practical experience.
• 10+ years of B2B marketing experience in high-technology product companies, including significant leadership experience.
• Demonstrated success driving measurable growth through market development, customer acquisition, or account expansion.
• Experience leading teams and managers across multiple geographic regions.
• Knowledge of the CAD industry and engineering, construction, or manufacturing markets.
• Experience developing and executing integrated regional and global marketing plans.
• Strong analytical skills, with the ability to translate data into actionable strategies and connect marketing performance to business outcomes.
• Success working with matrixed organizations, partner channels, and direct sales teams.
• Fluent English; proficiency in additional languages relevant to EMEA or APAC is an advantage.

Responsibilities

• Lead regional field marketing teams, strengthen organizational capability, and promote shared learning across regions.
• Align regional marketing priorities with the global business strategy, growth goals, and OKRs.
• Partner with regional sales leaders to create demand and support revenue growth across direct and partner-led channels.
• Increase partner-sourced pipeline by working with distributors and resellers to strengthen their demand-generation capabilities.
• Gather regional intelligence to identify growth opportunities and inform global strategy.
• Manage regional investment allocations based on strategic priorities, market potential, and performance.
• Establish and maintain consistent global field marketing processes, KPI definitions, and reporting standards.
• Track and analyze regional marketing performance, reporting on business impact, key insights, and recommended actions.

Skills

B2B marketing

Leadership

Geographic leadership

Market development

Analytics

English fluency

Education

Bachelor’s degree in marketing

Job description

Octave is seeking a growth-minded marketing leader to drive regional field marketing across the Americas, EMEA, APAC, and the US. You will lead five regional marketers and collaborate with regional sales leaders to establish consistent processes and KPI tracking.

You will shape demand-generation strategies, optimize partner-led and direct channels, and translate market intelligence into growth actions while aligning with global strategy.