Global Email Marketing Specialist

Norwegian Cruise Line; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Norwegian Cruise Line is seeking a Consumer Marketing Specialist Intl to support high-volume international email campaigns from Miami. You will drive content, optimize campaigns, and analyze results to grow customer acquisition and retention.

The role requires a Bachelor's degree and 2 years in consumer email marketing, with Salesforce Marketing Cloud and HTML/CSS experience considered a plus. Cruise industry experience is preferred, and global collaboration is essential.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications or related field.
• 2 years marketing experience in consumer direct response and/or email marketing.
• Travel industry and cruise line experience preferred.
• Salesforce Marketing Cloud, HTML & CSS experience a plus.

Responsibilities

• Develop content and strategy for cruise promotional email campaigns.
• Support the Booked Guest & Loyalty teams with their email campaigns.
• Coordinate with Outbound Sales and other departments to develop transactional emails for international leads and bookings.
• Develop and execute email testing strategies; report testing results to Management.
• Maintain the email calendar for all international campaigns.
• Create creative briefs for strategic and tactical email marketing campaigns.
• Serve as point of contact for marketing channels involved in content and campaign development.
• Build and deploy emails in Salesforce Marketing Cloud; test emails before deployment and fix issues.
• Monitor industry and competitive trends in the marketplace.
• Perform other job-related functions as assigned.

Skills

Email marketing

Direct response

Campaign analytics

Cross-functional collaboration

Advanced Excel

Written communication

Education

Bachelor's Degree in Business/Marketing/Communications

Tools

Salesforce Marketing Cloud

HTML & CSS

Job description

Norwegian Cruise Line is seeking a Consumer Marketing Specialist Intl to support high-volume international email campaigns from Miami. You will drive content, optimize campaigns, and analyze results to grow customer acquisition and retention.

The role requires a Bachelor's degree and 2 years in consumer email marketing, with Salesforce Marketing Cloud and HTML/CSS experience considered a plus. Cruise industry experience is preferred, and global collaboration is essential.