Consumer Mktg Specialist Int'l

NCL Bahamas Ltd.; Ohio; On-site; USD 55,000 - 70,000; Full time

Job summary

Norwegian Cruise Line Holdings Ltd. is seeking a Marketing Email Specialist to support strategy, content development, and execution of high-volume international email campaigns. You will optimize campaigns using results and analytics to drive acquisition and retention.

You will collaborate across teams to craft promotional and transactional emails, build campaigns in Salesforce Marketing Cloud, and monitor industry trends to improve performance and meet objectives.

Qualifications

• 2 years marketing experience in consumer direct response and/or email marketing.
• Travel industry and cruise line experience preferred.
• Salesforce Marketing Cloud, HTML & CSS knowledge a plus.

Responsibilities

• Collaborate with Management to develop content and strategy for cruise promotional email campaigns.
• Support email campaigns for Booked Guest & Loyalty teams.
• Coordinate with Outbound Sales to develop transactional emails for international leads and bookings.
• Develop and execute email testing strategies; report results to Management.

Skills

Email marketing

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce Marketing Cloud

HTML

CSS

Job description

GROW YOUR CAREER WITH US

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

JOB SUMMARY

Support the strategy, content development, and flawless execution of high-volume international direct-to-consumer email campaigns aimed at increasing customer acquisition and retention. Utilize campaign results, analytics, and best practices to optimize key performance metrics. Leverage sophisticated marketing and triggered communication techniques to execute and analyze ongoing promotional communications..

POSITION RESPONSIBILITIES

• Collaborate with Management to develop content and strategy for cruise promotional email campaigns that drive leads and bookings.
• Support the Booked Guest & Loyalty teams with their email campaigns.
• Coordinate with Outbound Sales and other departments to develop transactional consumer email communications to drive international leads and bookings.
• Support with the development and execution of email testing strategies, improve performance metrics based on testing results, and regularly report to Management on testing status and outcomes.
• Maintain the email calendar for all international email campaigns, including key dates for creative briefs, list pulls, approvals, and scheduled mailings.
• Assist in creating creative briefs for strategic and tactical integrated email marketing campaigns, ensuring timely submission according to business objectives and campaign requirements.
• Serve as the point of contact for all marketing channels involved in content and campaign development to support business objectives.
• Build and deploy all emails in Salesforce Marketing Cloud, approve test emails prior to deployment, and address any technical issues.
• Actively monitor industry and competitive trends in the marketplace.
• Perform other job-related functions as assigned..

QUALIFICATIONS

• DEGREE TYPE: Bachelor's Degree.
• FIELD(S) OF STUDY: In Business, Marketing, Communications or other related fields.
• EXPERIENCE: 2 years marketing experience in consumer direct response and/or email marketing for a consumer brand company. Travel industry and cruise line experience is preferred. Salesforce Marketing Cloud, HTML & CSS experience a plus..

COMPETENCIES & SKILLS

• Proficient in email production processes, including creative development and production.
• Experienced with enterprise-level ESPs and knowledgeable in email design best practices.
• Skilled in leading and operating as the main point of contact for cross-departmental initiatives.
• Thorough understanding of list segmentation for targeting specific customer segments.
• Advanced Excel skills for analyzing and reporting campaign results.
• Strong quantitative and analytical skills for ad hoc analysis, reporting, and budget management.
• Effective in cross-functional team environments, including collaboration with regional teams globally.
• Excellent problem-solving, project management, and organizational skills.
• Ability to work well under pressure in a fast-paced environment while meeting deadlines and budget constraints.
• Excellent written and verbal communication skills..

ABOUT NCLH

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company that operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. With a combined fleet of 34 ships and itineraries to approximately 700 destinations worldwide, NCLH has exciting plans to expand our business in the years ahead. We expect to add 13 additional ships across the three brands through 2036.

To learn more about our brands, please visit: https://www.nclhltd.com/brands Norwegian Cruise Line https://youtu.be/_xCrwYz_7e8 Oceania Cruises https://youtu.be/E_aptk9QNvE Regent Seven Seas Cruises https://youtu.be/irx8sLBX0Sc

LEARN MORE ABOUT OUR COMPANY

At a Glance Brand Overview Norwegian Cruise Line Oceania Cruises Regent Seven Seas Cruises New Releases

EQUAL OPPORTUNITY EMPLOYER

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.