Global Downstream Marketing Lead - Structural Heart

abbott; Plymouth (MN); On-site; USD 113,000 - 227,000; Full time

Benefits offered by this job

Medical coverage (HIP PPO)

Retirement savings plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott in Plymouth, MN is seeking a Senior Global Marketing Manager for Structural Interventions. This role converts global strategy into downstream programs, drives product launches, and collaborates with regional teams to optimize market impact.

Responsibilities include leading digital and omnichannel initiatives, managing competitive strategy, and partnering with R&D, Operations and sales. Travel up to 30% may be required.

Qualifications

• Bachelor's degree with 6+ years in marketing or product management.
• MBA with 2+ years considered.
• Experience in medical device or healthcare industry.
• Experience developing downstream marketing or commercial strategies.
• Ability to execute a new product launch.
• Strong analytical and written/oral communication skills.
• Experience in a matrix environment with global partners.
• Ability to interact with physician customers.
• Ability to travel 30%.

Responsibilities

• Develop and execute global downstream marketing strategies aligned with SI priorities and growth.
• Translate global strategy into programs and tools for regional execution.
• Collaborate with regional partners to incorporate local insights into global plans.
• Develop messaging, campaigns and competitive strategy with agencies to drive goals.
• Lead digital marketing initiatives and omnichannel strategy.
• Lead readiness for product launches across main geographies with cross-functional teams.
• Be expert in Amplatzer products and support podium and publication strategy.
• Monitor competitor products, market trends and customer needs to shape strategy.
• Contribute to annual marketing plans, segmentation, positioning and SWOT.

Skills

Analytical skills

Communication skills

Matrix environment

Physician engagement

Cross-functional collaboration

Product launch experience

Education

Bachelor's degree

MBA

Master's degree

Job description

Abbott in Plymouth, MN is seeking a Senior Global Marketing Manager for Structural Interventions. This role converts global strategy into downstream programs, drives product launches, and collaborates with regional teams to optimize market impact.

Responsibilities include leading digital and omnichannel initiatives, managing competitive strategy, and partnering with R&D, Operations and sales. Travel up to 30% may be required.