Senior Global Marketing Manager

abbott; Plymouth (MN); On-site; USD 113,000 - 227,000; Full time

Benefits offered by this job

Medical coverage (HIP PPO)

Retirement savings plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott in Plymouth, MN is seeking a Senior Global Marketing Manager for Structural Interventions. This role converts global strategy into downstream programs, drives product launches, and collaborates with regional teams to optimize market impact.

Responsibilities include leading digital and omnichannel initiatives, managing competitive strategy, and partnering with R&D, Operations and sales. Travel up to 30% may be required.

Qualifications

• Bachelor's degree with 6+ years in marketing or product management.
• MBA with 2+ years considered.
• Experience in medical device or healthcare industry.
• Experience developing downstream marketing or commercial strategies.
• Ability to execute a new product launch.
• Strong analytical and written/oral communication skills.
• Experience in a matrix environment with global partners.
• Ability to interact with physician customers.
• Ability to travel 30%.

Responsibilities

• Develop and execute global downstream marketing strategies aligned with SI priorities and growth.
• Translate global strategy into programs and tools for regional execution.
• Collaborate with regional partners to incorporate local insights into global plans.
• Develop messaging, campaigns and competitive strategy with agencies to drive goals.
• Lead digital marketing initiatives and omnichannel strategy.
• Lead readiness for product launches across main geographies with cross-functional teams.
• Be expert in Amplatzer products and support podium and publication strategy.
• Monitor competitor products, market trends and customer needs to shape strategy.
• Contribute to annual marketing plans, segmentation, positioning and SWOT.

Skills

Analytical skills

Communication skills

Matrix environment

Physician engagement

Cross-functional collaboration

Product launch experience

Education

Bachelor's degree

MBA

Master's degree

Job description

JOB DESCRIPTION:

Senior Global Marketing Manager

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career of which you dream.


• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.


• An excellent retirement savings plan with high employer contribution


• Tuition reimbursement, Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.


• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.


• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Plymouth, MN location in the Structural Heart Division.

Structural Heart Business Mission: Why We Exist

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of Structural Heart disease.

We aim to lead the markets we serve by requiring that the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.

The Senior Global Marketing Manager, Structural Interventions Downstream will play a key leadership role within the Structural Interventions (SI) Global Strategic Marketing team. This individual will be responsible for translating global business and therapy strategy into actionable downstream marketing strategies, including product launches, competitive strategy, digital and omnichannel customer engagement, and regional commercial enablement.

What You’ll Work On

• Develop and execute global downstream marketing strategies aligned with SI business priorities and growth objectives


• Translate global strategy into clear, actionable programs and tools that enable effective execution across regions


• Collaborate with our regional partners to incorporate local insights into global strategies


• Develop messaging and marketing campaigns and global competitive strategy in collaboration with creative agencies and marcomm to drive our strategic commercial goals


• Lead the development and execution of digital marketing initiatives and omnichannel strategy


• Lead global downstream marketing strategy and commercial readiness for product launches in the main geographies worldwide, working closely with regional marketing, R&D, Operations and sales teams


• Be an expert in the Amplatzer family of products, procedures and clinical data and work closely with Clinical and Med Affairs teams to drive our podium and publication strategy


• Maintain in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs to drive our competitive strategies


• Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment


• Engage with KOLs and assess customers' needs to drive strategic marketing initiatives and enhance product development


• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance


• Develop market development initiatives that support broader therapy-development priorities and patient-funnel growth

Required Qualifications

• Bachelors' Degree with 6+ years related marketing or product management experience. MBA with 2+ years of related experience also considered.


• Prior marketing experience within medical device or healthcare industry


• Demonstrated experience developing and executing downstream marketing or commercial strategies


• Knowledge/ability to develop and execute a new product launch


• Strong analytical skills as well as written and oral communication skills


• Experience in working in a matrix environment with global and cross-functional partners


• Able to understand technical and scientific information


• Able to interact with physician customers and appropriately represent the company


• Able to influence and motivate individuals from sales, marketing, R&D, clinical and other functional areas to drive franchise forward


• Ability to complete multiple projects simultaneously with tight deadlines on time and on budget


• Ability to travel 30% of the time

Preferred Qualifications

• Master’s degree or other advanced degree preferred


• Experience in Medical Device, Pharma or Biotech required; experience in Structural Heart industry is desirable

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$113,300.00 – $226,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

SH Structural Heart

LOCATION:

United States > Minnesota > Plymouth : 5050 Nathan Lane N

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf