Global Director, Programmatic - Lead Data-Driven Growth

WPP Media; New York (NY); On-site; USD 170,000 - 210,000; Full time

Job summary

EssenceMediacom, a leading WPP Media brand, seeks a Global Director of Programmatic to guide a multi-channel programmatic buying team across video, mobile, social, display and native advertising. You will collaborate with Strategy, Planning, Direct Investment and Analytics to deliver best-in-class execution and client service.

The role requires 7+ years in programmatic or ad tech, hands-on DSP/SSP experience, and leadership of junior staff.

Qualifications

• 7+ years progressively senior/technical experience in programmatic, ad operations, or biddable media.
• Hands-on experience with ad technologies including data management platforms, DSPs, SSPs, ad-verification, and third-party data providers.

Responsibilities

• Provide programmatic leadership to Associate Directors, Managers, and junior staff.
• Collaborate with Data Science and Analytics to develop measurement plans for tactical recommendations.
• Lead account-level programmatic roadmap creation in coordination with Data Science teams.
• Partner with client and agency brand teams to drive understanding of programmatic benefits and adoption within a holistic measurement plan.

Skills

Programmatic leadership

Data analytics

Cross-functional collaboration

Communication

Strategic thinking

Team management

Education

Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising

Tools

Data Management Platforms (DMPs)

DSPs

SSPs

Ad verification tools

Tag management systems

Job description

EssenceMediacom, a leading WPP Media brand, seeks a Global Director of Programmatic to guide a multi-channel programmatic buying team across video, mobile, social, display and native advertising. You will collaborate with Strategy, Planning, Direct Investment and Analytics to deliver best-in-class execution and client service.

The role requires 7+ years in programmatic or ad tech, hands-on DSP/SSP experience, and leadership of junior staff.