Global Director, Programmatic Leadership

Wpp; New York (NY); Hybrid; USD 138,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Medical, vision & dental insurance

Retirement plans

Generous paid time off

Job summary

EssenceMediacom, a leading brand within WPP Media, seeks a Global Director of Programmatic to guide a team across video, mobile, social, display and native channels. You will partner with Strategy, Planning, Direct Investment and Analytics to deliver best-in-class programmatic campaigns.

You will drive measurement plans, desk operations, and governance while leading a skilled team and shaping future programmatic roadmaps. Hybrid work model in the U.S. is offered.

Qualifications

• Bachelor’s Degree or equivalent professional experience.
• 7+ years progressively senior/technical experience in programmatic or ad ops.
• Hands-on experience with ad technologies (DMPs/DSPs/SSPs/ad‑verification).
• Familiarity with MOAT/IAS/DoubleVerify and Nielsen DAR.
• Experience with ad‑serving and tag management.
• Knowledge of Media Mix Modeling or attribution modeling.
• Strong analytical and quantitative abilities.

Responsibilities

• Guide and direct the programmatic buying team across channels and devices.
• Collaborate with Data Science to develop measurement plans for tactical recommendations.
• Lead desk-level programmatic strategies and partner evaluations.
• Drive cross‑department collaboration with Strategy, Planning, Direct Investment and Analytics.
• Develop standard methodologies for desk operations, communications, and campaign management.

Skills

Programmatic leadership

Data‑driven decision making

Cross‑functional collaboration

Analytical & quantitative skills

Team leadership

Measurement planning

Strategic roadmap creation

Effective communication

Education

Bachelor’s Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

DMPs

DSPs

SSPs

Ad verification tools

Tag management systems

Job description

EssenceMediacom, a leading brand within WPP Media, seeks a Global Director of Programmatic to guide a team across video, mobile, social, display and native channels. You will partner with Strategy, Planning, Direct Investment and Analytics to deliver best-in-class programmatic campaigns.

You will drive measurement plans, desk operations, and governance while leading a skilled team and shaping future programmatic roadmaps. Hybrid work model in the U.S. is offered.