Global Director of Brand & Communications (Austin/US Remote)

LumApps SAS; Austin (TX); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

25 vacation days

Health insurance

401k retirement plan

Job summary

LumApps seeks a Global Director of Brand & Communications to develop and scale the company’s worldwide brand narrative across North America, Europe, and APAC. You will lead a distributed team, shape the global identity, and drive executive communications for LumApps’ leadership in the enterprise software space.

Responsibilities include governing brand guidelines, overseeing PR and analyst relations, and crafting high-impact external communications.

Qualifications

• 8+ years leading brand strategy in B2B SaaS or enterprise software.
• Proven track record scaling brand awareness across international markets.
• Strong background in global media relations, analyst relations, and executive communications.
• 4+ years managing distributed international teams.
• Flawless written and executive-level storytelling.

Responsibilities

• Drive global brand awareness and market leadership.
• Own worldwide brand architecture and governance.
• Lead international PR, media relations, and analyst relations.
• Oversee executive communications and thought leadership for LumApps.
• Direct global agency networks and optimize communications budgets.

Skills

Brand strategy leadership

Global & cross-border leadership

Communications mastery

Executive storytelling

Team management across time zones

Job description

LumApps is now more than just an Employee Experience Platform — it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees.

Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers — from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose.

To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,

Transform employees into real ambassadors of their company,

Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,

Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.

If these core values sound like you: "be bold, do amazing things", "say what you mean, do what you say", "one team, same mission", "always be evolving":

Team

We are looking for a strategic, high-energy Global Director of Brand & Communications to lead, shape, and scale the LumApps brand worldwide. In this global leadership role, you will be responsible for defining our international market positioning, visual and verbal identity, global PR/media strategy, analyst relations (AR), and C-suite communications. You will act as the architect of our global narrative while ensuring localized relevance across key international markets (North America, Europe, and APAC). Leading a distributed team of brand strategists, writers, PR agencies, and creative talent across multiple time zones, you will establish LumApps as the recognized global leader in its category.

Missions

1. Brand Awareness & Market Category Leadership

• Drive Global Brand Awareness: Design and execute high-impact, multi-channel global campaigns aimed at dramatically boosting brand recall, organic search visibility, and top-of-funnel consideration among enterprise buyers worldwide.
• Category Ownership: Position LumApps as the definitive market leader and thought authority in Employee Experience (EX) and Digital Workplace solutions through high-profile media, strategic sponsorships, and industry partnerships.
• Brand Equity & Measurement: Establish framework and metrics to track global brand awareness growth, regional sentiment, brand affinity, and overall market awareness against key enterprise competitors.

2. Global Brand Strategy, Positioning & Governance

• Worldwide Brand Architecture: Own and evolve the LumApps global brand identity, value propositions, and overarching platform narrative across all regions.
• Global Creative Governance: Oversee our global design system, tone of voice, brand guidelines, and creative execution across digital, field events, and multimedia assets globally.
• Cross-Regional Brand Alignment: Serve as the global brand steward, ensuring seamless alignment and brand consistency across international sales teams, regional demand generation programs, and product UI/UX.

3. International PR, Media Relations & Industry Analysis

• Global PR Strategy: Formulate and drive earned media strategies across key global tech hubs, managing localized PR agencies in North America, EMEA, and APAC to maximize global share of voice (SOV).
• Global Analyst Relations (AR): Partner with Product Marketing and Executive Leadership to drive engagement with major global industry analyst firms (e.g., Gartner, Forrester, IDC), securing top-tier positioning in worldwide market reports.
• Corporate & Financial Communications: Direct global corporate announcements, strategic partnership releases, product innovations, and international crisis communications management.

4. Executive Communications & Global Thought Leadership

• C-Suite Platform Management: Craft global keynotes, op-eds, media talking points, and conference presentations for LumApps’ executive leadership team on major global stages.
• International Employer Brand: Partner with Global HR and People Ops to project a unified employer brand that attracts top-tier global tech talent across all international offices and remote hubs.

5. Global Agency Leadership Agency Management: Direct international agency networks (PR, Brand, Production) and optimize global communications budgets to maximize return on investment.

Skills

• Experience: 8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies, with direct experience supporting global go-to-market strategies.
• Global Track Record: Proven success scaling brand awareness across international markets (specifically North America, Europe, and expansion markets like APAC), navigating cross-cultural communication nuances, and managing multi-region PR campaigns.
• Communications Mastery: Strong background in global media relations, analyst relations (Gartner Magic Quadrants, Forrester Waves), executive comms, and international reputation management.
• Cross-Border Leadership: 4+ years of experience managing distributed international teams, time-zone logistics, and global agency rosters.
• Storytelling Expertise: Flawless written and executive-level editorial skills, with the ability to build high-concept narratives that resonate across diverse enterprise markets.

Why You’ll Love Working at LumApps

• Generous Paid Leave – 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays
• Health Insurance – United Healthcare, 100% employer-paid benefits from day 1
• 401k Retirement Plan – We match 100% of your contribution up to 4%
• Family-Friendly Policy – Inclusive maternity & paternity leave
• Team Celebrations & Seasonal Events – Because culture matters
• Equipment of Your Choice – We provide you with a company laptop

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.