Global Director, Marketing Tech, Data Operations & AI

TrulyHired; Kentucky; On-site; USD 138,000 - 221,000; Full time

Job summary

Cengage is seeking a Director to lead Marketing Technology and Data Operations, shaping the global MarTech and data governance strategy. You will align technology with business priorities, drive AI-enabled personalization, and build scalable data foundations across Marketing, IT, Finance, and Sales.

You will lead a global team, manage vendors, and ensure governance, compliance, and operational excellence while accelerating growth and customer experience improvements.

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field.
• 10+ years of experience in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, Business Systems, or related areas.
• Strong people leadership and coaching ability. Demonstrated success building and leading high-performing teams in complex enterprise environments.
• Experience leading enterprise MarTech and data strategy, governance, technology transformation, or digital capability programs.
• Strong understanding of modern marketing technology and data ecosystems, including CRM, marketing automation, web platforms, analytics, experimentation, digital asset management, customer data platforms, and AI-enabled marketing solutions.
• Deep expertise in marketing data strategy, governance, and operations, with a proven ability to build trusted, scalable data foundations that enable measurement, AI, personalization, and business growth.

Responsibilities

• Develop the marketing technology strategy.
• Define marketing data strategy, governance & operations.
• Build governance and operational excellence.
• Lead technology investment and vendor management.
• Drive innovation, AI, and experimentation.
• Partner across the business.
• Build and lead high-performing teams.

Skills

Leadership

Strategy

MarTech

Data governance

AI in marketing

Stakeholder management

Communication

Enterprise programs

Cross-functional

Vendor management

Education

Bachelor's degree

Master's degree (preferred)

Job description

Cengage is seeking a Director to lead Marketing Technology and Data Operations, shaping the global MarTech and data governance strategy. You will align technology with business priorities, drive AI-enabled personalization, and build scalable data foundations across Marketing, IT, Finance, and Sales.

You will lead a global team, manage vendors, and ensure governance, compliance, and operational excellence while accelerating growth and customer experience improvements.