Global Director, Digital, CRM & AI Strategy (Remote)

Sazerac; Louisville (KY); Remote; USD 93,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

Paid time off

Remote-friendly

Job summary

Sazerac is seeking a Global Manager - Digital, CRM & AI Strategy to drive the evolution of its direct-to-consumer approach across Digital, CRM and AI-enabled content. You will translate strategy into integrated roadmaps for a multi-brand portfolio in the US and priority global markets.

You will develop frameworks across e-commerce, CRM, SEO, and AI-enabled content, lead CRM lifecycle initiatives, and promote best practices across the organization to improve speed, scale, and customer value.

Qualifications

• Bachelor's degree in Marketing, Economics, or a related field, or equivalent demonstrable experience.
• Minimum 6 years' experience in digital marketing with progression from execution to strategy and leadership.
• Excellent stakeholder management and presentation skills with senior leadership experience.
• Comfortable operating in a matrixed, global organization across multiple brands and functions.
• Proven experience developing integrated digital strategies across e-commerce, paid media, SEO/AEI, CRM and content.
• Experience developing CRM strategies including lifecycle management, segmentation, personalization and automation.
• Experience with AI applications in digital marketing including AI-assisted content production and workflow automation.
• Experience with CRM platforms such as Klaviyo or Salesforce and first-party data tactics.

Responsibilities

• Develop integrated digital frameworks across DTC workstreams including e-commerce, SEO/AIO, content, CRM and UX.
• Integrate digital approaches with Homeplaces and physical branded experiences.
• Develop CRM activities to improve customer acquisition, engagement, retention and lifetime value.
• Ensure CRM initiatives are integrated with broader digital, media and content approaches.
• Lead the adoption of AI across DTC content production, improving speed, quality, scale, and efficiency.
• Promote best practices in digital marketing, CRM and AI across the organization.

Skills

Digital marketing leadership

Stakeholder management

AI in marketing

CRM strategies

Klaviyo or Salesforce

Shopify experience

Analytics and data

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Salesforce

Google Analytics 4

Google Search Console

Brightedge

Shopify

WordPress

Job description

Sazerac is seeking a Global Manager - Digital, CRM & AI Strategy to drive the evolution of its direct-to-consumer approach across Digital, CRM and AI-enabled content. You will translate strategy into integrated roadmaps for a multi-brand portfolio in the US and priority global markets.

You will develop frameworks across e-commerce, CRM, SEO, and AI-enabled content, lead CRM lifecycle initiatives, and promote best practices across the organization to improve speed, scale, and customer value.