Global Digital Brand Manager (Associate)

Suntory Global Spirits; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

Suntory Global Spirits in New York is seeking a Global Associate Digital Brand Manager to lead the brand's digital activation globally, starting with transforming our digital channels. The ideal candidate combines brand-building creativity with technical acumen and a track record in digital marketing for consumer products.

You will manage social strategy, creator partnerships, and the global website, while aligning paid, owned, and earned media.

Qualifications

• 5+ years of digital marketing experience in a consumer products company, marketing agency, publisher or technology firm.
• Experience leading external agencies or consultants and understanding resources (time and budget) required to execute initiatives.
• Deep knowledge & awareness of social media best practices and industry trends.
• Experience developing and executing content creator strategy and track record of delivering ROI and brand value through creators.
• Adequate knowledge of digital tools including those to create greater efficiency with creative development and adaptation (AI).
• Strong analytical skills with a deep knowledge of paid/owned/earned social metrics.
• Prior experience developing foundational strategies and road maps.
• Outstanding communication skills with both technical and non-technical colleagues.
• Strong presentation skills & ability to teach others across different levels of expertise & experience.

Responsibilities

• Build a robust and engaged Jim Beam social community via the following.
• Develop and execute ambitious social media strategy for global channels
• Build and execute breakthrough global content creator strategy, designed to deliver ROI across brand equity and sales
• Own enhancement and management of global brand website
• Lead amplification of global comms and creative via paid, owned and earned digital activity
• Drive amplification of global efforts via:
• Delivery of clear social and content creator guidelines, following the principles and codes of aforementioned global strategy, to global markets
• Support of local digital leads as they adapt and adopt global strategy and assets
• Define and own digital marketing KPIs
• Over time, this role will also lead development of CRM program and serve to support agency management of such program.

Skills

Social media management

Content creator strategy

Brand digital activation

Communication skills

Presentation skills

Tools

AI tools

Job description

Suntory Global Spirits in New York is seeking a Global Associate Digital Brand Manager to lead the brand's digital activation globally, starting with transforming our digital channels. The ideal candidate combines brand-building creativity with technical acumen and a track record in digital marketing for consumer products.

You will manage social strategy, creator partnerships, and the global website, while aligning paid, owned, and earned media.