Associate Director, Digital Innovation & Social AI

CSL Ltd. ADR; King of Prussia (PA); On-site; USD 180,000 - 240,000; Full time

Job summary

CSL Behring is seeking a senior leader to drive digital customer engagement priorities, focusing on Social Media and AI within the Omnichannel Strategy. You will build a digital shared service to scale high-quality experiences across geographies and product areas, collaborating with Commercial and Medical teams.

You will partner with Corporate Communications to establish a global social brand presence, define design principles for outreach, and implement traffic-building strategies across

Qualifications

• Bachelor’s or Master’s degree in a scientific or business field.
• 10+ years’ experience in the pharmaceutical/biotechnology industry, specifically in Marketing or digital communications.
• Ability to provide thought leadership in Social Media, including ideas and unique insights that guide, shape and influence brand strategies, as well as deep understanding of the competitive landscape
• Strong AI understanding and appetite to develop thought leadership
• Knowledge and experience of design thinking, proof of concept and value realization models, preferred
• Strong interpersonal skills to quickly build rapport and credibility with CSL leaders and key external stakeholders.
• Knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements
• Experience working in an international environment and with matrixed, cross-functional teams
• Excellent negotiation, communication, and relationship-building abilities
• Strong change and leadership skills, with ability to influence without authority
• Demonstrated ability to partner effectively with colleagues focused on the broader Omnichannel Strategy and AI Strategy, maintaining a clear, non-duplicative scope of ownership

Responsibilities

• Drives emerging digital and omnichannel innovation that leads to advancing digital maturity, customer experience, and omnichannel effectiveness across the enterprise.
• Responsible for development of a digital shared service that enables scaling of consistent and high-quality customer experiences across social media in all geographies, and across Commercial and Medical
• Collaborate with Corporate Communications to establish enterprise-wide social brand strategy, presence and activation for all types of digital/social media deliverables
• Establish and implement design principles that introduce efficiencies in social media outreach
• Implement Social Media strategy to drive traffic via digital channels as a standard process
• Interface regularly with relevant stakeholders in Commercial and Medical, globally, ensuring that Social Media needs are being met
• Engage across CSL enterprise –set standards and process related to demand management, to maximize I&T resources and the US and International Omnichannel teams to embed the strategy
• Coordination with Commercial Excellence Functions in alignment with OCE to establish digital engagement plans along brand launch process
• Establish and track service and performance level KPIs; partner with I&A to develop standardized metrics and integrated reporting and dashboards
• Responsible for communicating, influencing, and collaborating with US and INT Marketing, Affiliate Marketers, I&T Commercial Applications team, platform partners, omnichannel capability teams ensure integration of frameworks, tools and ways of working.
• Understand the landscape of social media and in terms of Competitive intelligence, Influencers and AI trends to create insights that inform our Omnichannel Strategy
• Understand the landscape of AI as it relates to digital customer engagement within the Commercial and Medical space, partnering with colleagues focused on the broader Omnichannel Strategy and AI Strategy, to ensure aligned adoption rather than duplicative effort

Skills

Social Media leadership

AI understanding

Cross-functional collaboration

Communication skills

Change leadership

Strategic thinking

Regulatory awareness

Education

Bachelor’s or Master’s degree in a scientific or business field

Job description

CSL Behring is seeking a senior leader to drive digital customer engagement priorities, focusing on Social Media and AI within the Omnichannel Strategy. You will build a digital shared service to scale high-quality experiences across geographies and product areas, collaborating with Commercial and Medical teams.

You will partner with Corporate Communications to establish a global social brand presence, define design principles for outreach, and implement traffic-building strategies across