Global Digital Strategy & Capabilities Lead

BioMarin Pharmaceutical Inc.; San Rafael (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

BioMarin Pharmaceutical Inc. is looking for a Director of Global Digital Strategy & Capabilities to lead digital initiatives across global brands. This role involves developing and executing data-driven omnichannel marketing strategies aimed at enhancing customer engagement. The ideal candidate will have 7-10 years of experience in the pharmaceutical or biotech industry, proven competencies in multichannel marketing, and strong change management skills. This position is pivotal for driving digital excellence and integrated strategies that align with business objectives.

Qualifications

• Minimum 7-10 years in pharmaceutical, biotech, or medical device industry.
• Proven experience enabling omnichannel programs with measurable impact.
• Experience designing and operationalizing omnichannel engagement strategies.

Responsibilities

• Define and lead digital roadmap aligned with brand objectives.
• Translate insights into omnichannel plans across various channels.
• Manage media spend and partner relationships for digital initiatives.

Skills

Multichannel/omnichannel marketing

Digital strategy implementation

Cross-functional collaboration

Data-driven strategic thinking

Change management

Tools

CRM

Marketing Automation

Marketing Mix Modeling

Job description

BioMarin Pharmaceutical Inc. is looking for a Director of Global Digital Strategy & Capabilities to lead digital initiatives across global brands. This role involves developing and executing data-driven omnichannel marketing strategies aimed at enhancing customer engagement. The ideal candidate will have 7-10 years of experience in the pharmaceutical or biotech industry, proven competencies in multichannel marketing, and strong change management skills. This position is pivotal for driving digital excellence and integrated strategies that align with business objectives.