Global Digital Strategy & Capabilities Director - Intl

BioSpace; San Rafael (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

BioMarin is seeking a Director of Global Digital Strategy & Capabilities to embed digital strategy across the International Business Unit. You will translate insights into omnichannel engagement, drive CRM/CDP and marketing automation, and lead governance and measurement initiatives with global teams.

You’ll partner with Brand, Sales, Analytics and IT to deliver integrated digital experiences and maximize campaign performance, with responsibilities spanning web, email, SEO/SEM and CRM across

Qualifications

• Minimum 7-10 years in pharma/biotech multichannel marketing strategy and execution.
• Proven ability to scale omnichannel programs and digital capabilities across brands.
• Experience partnering with cross-functional teams and agencies to drive initiatives.

Responsibilities

• Define and lead the international digital roadmap aligned with brand objectives.
• Translate marketing strategy into omnichannel engagement plans across channels.
• Lead digital governance, vendor evaluation, and ROI measurement.
• Develop performance dashboards and real-time reporting for senior leadership.
• Collaborate with Brand, Sales, Analytics, and Digital Operations to execute plans.
• Manage media partnerships and budgets to optimize ROI.

Skills

Omnichannel strategy

Digital governance

Stakeholder management

Agency management

Data-driven marketing

CRM and marketing automation

Cross-functional leadership

Strategic thinking

Tools

CRM platforms

CMS

CDP

Marketing automation tools

Job description

BioMarin is seeking a Director of Global Digital Strategy & Capabilities to embed digital strategy across the International Business Unit. You will translate insights into omnichannel engagement, drive CRM/CDP and marketing automation, and lead governance and measurement initiatives with global teams.

You’ll partner with Brand, Sales, Analytics and IT to deliver integrated digital experiences and maximize campaign performance, with responsibilities spanning web, email, SEO/SEM and CRM across