Digital Marketing Strategy Lead

Thornton Tomasetti; Austin, Northern (TX, KY); Hybrid; USD 87,000 - 173,000; Full time

Job summary

Abbott, a global healthcare leader, is hiring a Digital Marketing Strategy Lead for the Austin Neuromodulation site. The role drives the global digital strategy to transform customer experiences for patients and healthcare professionals, delivering aggressive growth targets.

You will lead campaigns, optimize the marketing funnel, and collaborate across teams to ensure impactful, measurable results in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of growth or digital marketing experience with a strong campaign portfolio.
• Experience managing people or leading teams.
• Proficiency with media strategy, AEO/GEO, marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics.
• Strong analytical, data-driven thinking with marketing metrics.
• Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks.
• Familiar with regulatory compliance requirements and regulations.

Responsibilities

• Lead digital marketing initiatives across patient and healthcare professional audiences, including large-scale direct-to-consumer campaigns, paid media, social media, and customer engagement programs to drive business growth.
• Optimize the end-to-end customer experience by identifying opportunities across the marketing funnel, enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation to improve acquisition, conversion, and retention.
• Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data-driven decision making.
• Partner with cross-functional teams and agency partners to create compelling content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.
• Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations and growth opportunities.

Skills

Growth marketing

Digital marketing

Team leadership

Analytics

Marketing automation

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

Marketing Cloud

Google Analytics

Job description

## Digital Marketing Strategy LeadApply: United States > Austin : 8701 Bee Caves Rd: Full time: Posted Today: 31163263Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.## **JOB DESCRIPTION:****Job Title****Digital Marketing Strategy Lead** **Working at Abbott**At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:* Career development with an international company where you can grow the career you dream of.* Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.* An excellent retirement savings plan with a high employer contribution.* Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.* A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.* A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.**The Opportunity**This position will work out of our Austin site in the Neuromodulation division. Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum. As the **DIGITAL MARKETING STRATEGY LEAD,**you will be responsible for the development, planning and execution of the global digital marketing strategy to transform the experience for our customers. This person plays a key role in driving digital transformation for Abbott’s **NEUROMODULATION**business through new ways to acquire, engage and retain our customers to deliver aggressive growth targets.**What You'll Work On*** Lead digital marketing initiatives across patient and healthcare professional (HCP) audiences, including large scale direct-to-consumer campaigns, paid media, social media, and customer engagement programs to drive business growth.* Optimize the end-to-end customer experience by identifying opportunities across the marketing funnel, enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation to improve acquisition, conversion, and retention.* Develop, execute, and continuously improve digital campaigns and emerging capabilities through testing, audience segmentation, personalization, and data-driven decision making.* Partner with cross-functional teams and agency partners to create compelling content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.* Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations and growth opportunities.* Share best practices, campaign learnings, and scalable solutions across teams and markets to support broader business objectives and continuous improvement.**Required Qualifications*** Bachelor’s degree in marketing, business, or related field* 5+ years of experience in growth or digital marketing with a solid portfolio of successful marketing campaigns and projects* Experience managing people and/or leading teams* Proficiency in media strategy and management, AEO/GEO strategy, marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics* Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion* Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools* Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks* Familiar with regulatory compliance requirements and regulations **Apply Now** **Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.**The base pay for this position is**$86,700.00 – $173,300.00In specific locations, the pay range may vary from the range posted.## **JOB FAMILY:**Product Management## **DIVISION:**NM Neuromodulation## **LOCATION:**United States > Austin : 8701 Bee Caves Rd## **ADDITIONAL LOCATIONS:**## **WORK SHIFT:**Standard## **TRAVEL:**Yes, 15 % of the Time## **MEDICAL SURVEILLANCE:**Not Applicable## **SIGNIFICANT WORK ACTIVITIES:**Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO\\_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO\\_Spanish.pdf