Global Digital Marketing Manager – B2B Advertising

T-Mobile; New York (NY); Sur place; USD 88 000 - 159 000; Plein temps

Résumé du poste

T-Mobile Advertising Solutions (T-Ads) is seeking a metrics-obsessed Digital Marketing Manager who will plan, implement and analyze digital marketing programs to support our goals across multiple business lines globally.

The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns.

Qualifications

• Bachelor's Degree plus 3 years of related work experience or advanced degree with 1 year of related work experience (Required)
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)
• Monitor campaign results and impact on pipeline goals (Required)
• Provide recommendations and implement campaign optimizations and adjustments when needed (Required)
• Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers (Required)
• Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand (Required)
• Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Responsabilités

• Develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
• Implement multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.

Connaissances

Campaign optimization

B2B marketing

Email marketing

Social media

Data analytics

Copywriting

Stakeholder collaboration

Formation

Bachelor's Degree

Advanced degree

Description du poste

T-Mobile Advertising Solutions (T-Ads) is seeking a metrics-obsessed Digital Marketing Manager who will plan, implement and analyze digital marketing programs to support our goals across multiple business lines globally.

The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns.