Global B2B Digital Marketing Manager - Ads & Analytics

T-Mobile; City of Rochester (NY); Hybrid; USD 88,000 - 159,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k)

Paid time off and holidays

Bonus/incentive opportunities

Job summary

T-Mobile Advertising Solutions (T-Ads) is seeking a metrics-obsessed Digital Marketing Manager to plan, implement, and analyze digital marketing programs across global business lines. You will shape a comprehensive digital strategy for emails, social media, and paid campaigns to drive client acquisition and brand awareness.

Responsibilities include developing full-funnel plans, targeting key B2B audiences, and coordinating multi-touch campaigns.

Qualifications

• Bachelor’s degree plus 3 years related work experience OR advanced degree with 1 year related work experience.
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred).
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred).
• Monitor campaign results and impact on pipeline goals (Required).
• Proven history of creating, implementing and measuring B2B digital marketing programs (Required).

Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and decision-makers within T-Ads key audiences.
• Implement multi-touch campaigns including inbound, outbound, email and social programs.
• Leverage data, analytics and segmentation to identify insights and translate into actionable plans.
• Collaborate with analytics and marketing operations to track and measure objectives.

Skills

Campaign analytics

Data-driven marketing

B2B marketing

Content creation

Stakeholder collaboration

Education

Bachelor's degree + 3 years related experience

Advanced degree + 1 year related experience

4-7 years marketing in global B2B

Job description

T-Mobile Advertising Solutions (T-Ads) is seeking a metrics-obsessed Digital Marketing Manager to plan, implement, and analyze digital marketing programs across global business lines. You will shape a comprehensive digital strategy for emails, social media, and paid campaigns to drive client acquisition and brand awareness.

Responsibilities include developing full-funnel plans, targeting key B2B audiences, and coordinating multi-touch campaigns.