Global Dairy Marketing Lead - Strategy, Growth & Enablement

Neogen; United States; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, and vision beginning

401(k) with company match

Paid Time Off (PTO)

Career Growth Opportunities

Meaningful Work

Collaborative Culture

Job summary

Neogen is seeking a Global Segment Marketing Manager for Dairy to lead strategic marketing, personas, and value propositions across regions. You will partner with Portfolio, Commercial, and Regional Marketing to shape global plans and drive demand generation.

You will translate customer and market insights into differentiated messaging, programs, and sales enablement tools that accelerate growth and strengthen Neogen's leadership in the Dairy market.

Qualifications

• 7+ years of B2B marketing experience.
• Experience developing and executing B2B marketing strategies and programs.
• Experience with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablement.
• Experience translating customer, market, and competitive insights into marketing strategies and initiatives.
• Strong strategic thinking and analytical skills.
• Strong written and verbal communication with stakeholders.

Responsibilities

• Develop and maintain global marketing strategy and annual plan for the Dairy segment.
• Analyze market trends, customer needs, competitive dynamics to identify growth opportunities.
• Define target customer segments, personas, applications, buying journeys, and value propositions.
• Create integrated global campaigns to generate awareness, demand, pipeline, and revenue growth.
• Establish campaign strategies, target audiences, channels, content requirements, and measurement plans.
• Collaborate with regional marketing teams to adapt campaigns while maintaining global consistency.
• Develop marketing tools to support sales across the customer journey.
• Partner with Sales leadership to align marketing with business priorities.

Skills

B2B marketing experience

Strategic thinking

Analytical skills

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing or related field

MBA or other advanced degree

Job description

Neogen is seeking a Global Segment Marketing Manager for Dairy to lead strategic marketing, personas, and value propositions across regions. You will partner with Portfolio, Commercial, and Regional Marketing to shape global plans and drive demand generation.

You will translate customer and market insights into differentiated messaging, programs, and sales enablement tools that accelerate growth and strengthen Neogen's leadership in the Dairy market.