Global CRM & Data Strategy Lead

ManpowerGroup; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

ManpowerGroup seeks a CRM & Data Manager to own the global CRM and data strategy for Talent Solutions from Milwaukee. You will connect marketing, sales and technology to build scalable CRM processes and ensure data quality across markets.

You will lead enablement, governance and automation efforts, driving measurable campaign performance and ROI through HubSpot, Dynamics, Sitecore, Boomi and Microsoft 365 integrations.

Qualifications

• 5 years of relevant CRM/marketing ops experience in a B2B environment.
• Hands-on HubSpot administration including contacts, workflows, nurturing and reporting.
• Experience with enterprise CRM ecosystems; knowledge of Microsoft Dynamics or comparable systems.
• Data quality improvement, cleansing and integration from multiple sources.
• Experience supporting lead-management processes including MQL-to-SQL handoffs and ROI reporting.
• Knowledge of privacy, consent and data compliance across markets.
• Ability to translate marketing requirements into clear processes, data needs and tech enhancements.
• Fluent written and spoken English.

Responsibilities

• Develop, communicate and continuously improve the CRM strategy and roadmap in line with Talent Solutions priorities.
• Support markets joining the global HubSpot instance, including nurture design and data readiness.
• Enable global marketing campaigns, establish consistent lead-nurture and automation practices; use A/B testing.
• Coordinate lead intake, nurturing and progression of inquiries and leads.
• Manage data cleansing, quality analysis and list creation across sources while ensuring compliance.
• Build prospect and ABM target lists; coordinate market intelligence for global reporting.
• Establish reporting on campaign activity, lead progression and ROI trends.
• Partner with Sales and Marketing to improve activity, tracking, and alignment.
• Translate marketing requirements for IT and support Boomi integrations across HubSpot, Dynamics and Sitecore.
• Collaborate globally to standardize CRM and data practices.

Skills

CRM strategy

Marketing operations

Data governance

Lead management

Cross-functional collaboration

English fluency

Education

Bachelor’s degree in marketing, business, data, technology or related field

Tools

HubSpot

Microsoft Dynamics

Sitecore

Boomi

Microsoft 365

Job description

ManpowerGroup seeks a CRM & Data Manager to own the global CRM and data strategy for Talent Solutions from Milwaukee. You will connect marketing, sales and technology to build scalable CRM processes and ensure data quality across markets.

You will lead enablement, governance and automation efforts, driving measurable campaign performance and ROI through HubSpot, Dynamics, Sitecore, Boomi and Microsoft 365 integrations.