CRM & Talent Lifecycle Leader

TEKsystems; Hanover (MD); Hybrid; USD 80,000 - 119,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k)/Roth

Life & AD&D Insurance

Disability Insurance

HSA & DCFSA

Transportation Benefits

Employee Assistance Program

Tuition Assistance

Annual Bonus

Job summary

TEKsystems is seeking an expert Program Manager to design, implement, and optimize talent lifecycle marketing initiatives across email, SMS, chatbots, and talent communities. You will partner with recruiting and marketing teams to align journeys with recruiting outcomes and improve candidate experiences.

The role requires expertise in CRM platforms, customer data utilization, and strong project management skills to drive measurable improvements and cohesive campaigns across brands.

Qualifications

• B.S. in Business / Marketing, Communications or related major or equivalent business experience
• Minimum 5-10 years of experience leveraging CRM platforms and customer data to develop targeted engagement strategies
• Ability to implement successful B2C nurturing programs
• Excellent communication skills with a proven ability to drive projects to successful completion
• Data-driven individual who can analyze information and use it to create compelling and creative B2C strategies
• Strong collaboration with peers, leadership, and cross-functional teams
• Outstanding relationship management, organizational, and project management skills
• Demonstrated experience developing and optimizing email, SMS, chatbot, automation, or cross-channel engagement strategies
• Marketing Cloud and Salesforce product suite experience preferred
• Experience working in Tableau and Adobe Analytics preferred
• Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently
• Demonstrated ability to think analytically, solve problems, make decisions, and use sound judgment
• Comfortably navigates ambiguous requests with patience and persistence

Responsibilities

• Analyze talent personas, segments, behaviors and journey stages to develop brand-aligned strategies that drive engagement throughout the talent lifecycle.
• Partner with the Director and Senior Manager on strategic planning for digital talent experience, database nurturing, and lifecycle marketing priorities.
• Maintain and evolve customer journey maps across the portfolio of brands, identifying key moments for engagement, reengagement, Talent Community adoption, product education, and seasonal or brand-specific outreach.
• Design and optimize cross-channel lifecycle marketing strategies, leveraging email, SMS, agents, chatbots and talent communities to deliver timely, personalized experiences that drive engagement and conversion.
• Collaborate with marketing, information systems, technology, operations and recruiting partners to align marketing strategies with recruiting processes and desired outcomes.
• Partner with Email Marketing on content strategy, testing frameworks and performance optimization to drive talent lifecycle marketing outcomes.
• Guide the evolution of talent community platforms across brands, aligning experiences to talent needs and preferences while partnering with internal teams to ensure platform effectiveness.
• Oversee outsourced Talent Community case & online customer service management and resolve issues regarding Talent Community.
• Assess, report and act on performance metrics to continuously improve engagement strategies, candidate experience and recruiting impact.
• Lead cross-functional and cross-opco collaboration to ensure alignment, smooth delivery, and successful execution of lifecycle marketing initiatives.

Skills

crm

Program management

Project management

salesforce marketing cloud

lifecycle marketing

journey maps

email marketing

marketing automation

tableau

adobe analytics

Education

B.S. in Business / Marketing, Communications or related major

Tools

Salesforce Marketing Cloud

Tableau

Adobe Analytics

Job description

TEKsystems is seeking an expert Program Manager to design, implement, and optimize talent lifecycle marketing initiatives across email, SMS, chatbots, and talent communities. You will partner with recruiting and marketing teams to align journeys with recruiting outcomes and improve candidate experiences.

The role requires expertise in CRM platforms, customer data utilization, and strong project management skills to drive measurable improvements and cohesive campaigns across brands.