Global Creator Program Director: Growth & Community

Affiliate Landscape; New York (NY); Hybrid; USD 160,000 - 211,000; Full time

Benefits offered by this job

401k with company match

Generous PTO incl. sabbatical

Parental leave

Health and wellness benefits

Tuition reimbursement

Employee discounts on HelloFresh

Job summary

HelloFresh is seeking a senior operator to stand up a global creator program as a new growth engine for the Group. You will build a global community of creator ambassadors for HelloFresh and Factor, producing content at scale: thousands of creators, paid on performance, feeding both organic and paid channels.

As part of a global team across Berlin and New York, you will work with senior growth leadership and manage multimillion-euro creator budgets, designing incentives, activations and

Qualifications

• 8+ years of experience in influencer marketing, community or affiliate marketing.
• 2+ years of experience in managing teams.
• Experience in building creator/ambassador/affiliate programs.

Responsibilities

• Define the program strategy and commercial model for a global creator program.
• Activate and coach the creator community to produce scalable content that converts.
• Lead paid amplification by turning top organic content into performing ads.
• Roll out the program across markets, adapting incentives and localizing the model.
• Oversee platform, tooling and outsourced teams to scale to thousands of creators.

Skills

Influencer marketing

Community management

Affiliate marketing

Team leadership

Job description

HelloFresh is seeking a senior operator to stand up a global creator program as a new growth engine for the Group. You will build a global community of creator ambassadors for HelloFresh and Factor, producing content at scale: thousands of creators, paid on performance, feeding both organic and paid channels.

As part of a global team across Berlin and New York, you will work with senior growth leadership and manage multimillion-euro creator budgets, designing incentives, activations and