Senior Manager, Growth Marketing Strategy & Operations

Affiliate Landscape; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

401k with company match

Generous PTO & sabbatical

Job summary

HelloFresh is seeking a Senior Manager, Growth Marketing Strategy & Operations in New York. You will own the Paid portfolio's performance, forecast, and ROI, collaborating with global media, finance, and analytics to drive improvements.

Lead executive reviews, shape the testing roadmap, and manage budgeted spend. This hybrid NYC role requires strong forecasting and AI-enabled reporting to optimize CAC, CPA, CPM, CVR, and LTV.

Qualifications

• Ability to build forecasts and explain the story behind numbers.
• Experience owning forecasts and partnering with Finance on P&L accuracy.
• Experience leading executive reviews (WBR/MBR/QBR) and business planning.

Responsibilities

• Own the business performance of the Paid portfolio against plan and diagnose variances.
• Partner with Global paid media resources to translate performance gaps into actions.
• Lead the testing roadmap and convert results into budget moves.
• Direct spend allocation within approved budgets to maximize ROI.
• Mentor and coach other managers on strategy and ops rigor.

Skills

Forecasting

P&L ownership

Executive reviews

Growth marketing

Excel/Sheets

Tools

Excel/Google Sheets

Job description

# Senior Manager, Growth Marketing Strategy & OperationsHelloFresh UKHybrid · New York, United StatesPosted yesterdayApply on HelloFresh UKApplications are handled entirely by the employer. Source: HelloFresh UK careers · Greenhouse.Growth Marketing Manager role at HelloFresh UK.## At a glanceSeniorAdjustP&L ownership## What you'd own* Own the business performance of the Paid portfolio against plan: diagnose variance in conversions, CAC, and ROI, and recommend the priorities in collaboration with Global paid media channel owners* Partner with Global paid media resources to translate performance gaps into channel-level actions, and escalate when required* Drive executive reviews for Paid, including weekly business reviews, QBRs, and annual business planning.* Own the channel diversification and lift testing roadmap: prioritize tests, question the design standard, read out results, and convert them into budget moves.* Manage spend allocation within approved budgets across the Paid portfolio, continuously shifting dollars toward efficiency and ROI.## What they ask for* Analytical: You build forecasts, run retrospectives, and explain the story behind the numbers. You are fluent in CAC, CPA, CPM, CVR, LTV, and payback, and fast in Excel or Google Sheets.* Experience being accountable for paid performance results through partners or matrixed teams.* Experience owning forecasts and partnering with Finance on P&L accuracy.* Experience running executive reviews (WBR/MBR/QBR) and business planning.* Experience coaching or mentoring other managers.## About the roleSenior Manager, Strategy & OperationsThis is a hybrid position to the NYC HelloFresh HeadquartersAbout the roleThe Senior Manager, Strategy & Operations is accountable for the business performance of Factor US’s Paid portfolio (conversions, CAC, and ROI) and for the operating rhythm behind it: the forecast, the executive reviews, and the testing roadmap.You will...Own the business performance of the Paid portfolio against plan: diagnose variance in conversions, CAC, and ROI, and recommend the priorities in collaboration with Global paid media channel ownersPartner with Global paid media resources to translate performance gaps into channel-level actions, and escalate when requiredAct as the Growth team’s liaison with Finance for accurate P&L forecasting: build and refresh forecasts, surface risks early, and keep reported spend reconciled.Drive executive reviews for Paid, including weekly business reviews, QBRs, and annual business planning.Own the channel diversification and lift testing roadmap: prioritize tests, question the design standard, read out results, and convert them into budget moves.Manage spend allocation within approved budgets across the Paid portfolio, continuously shifting dollars toward efficiency and ROI.Direct the day-to-day work of the Manager, Growth Channels (dotted line), including weekly review preparation, paid spend compliance and reporting accuracy, and diversification initiatives.Mentor the Manager, Reactivations/RAF on strategy and ops rigor for React/RAF: forecasting, reviews, and analytical structure.Support Finance and Legal processes, including forecasting inputs and invoice approvalsUse AI and automation to build reports, summarize performance, and speed up planning cycles.You are...Accountable for outcomes you don’t directly execute: You get results from Global resources and a dotted-line team through clarity, credibility, and follow-through.A strategic operator: You build the system around the work (cadences, forecasts, test roadmaps), not just the analysis inside it.Analytical: You build forecasts, run retrospectives, and explain the story behind the numbers. You are fluent in CAC, CPA, CPM, CVR, LTV, and payback, and fast in Excel or Google Sheets.A coach: You develop managers through day-to-day direction and mentorship, and set a clear standard for rigor.A clear executive communicator: You write and present for Director, VP, and C-level audiences, with the answer first.Detail-oriented and results-driven: Forecasts reconcile, and measurable outcomes motivate you.Tech-forward: You actively use AI tools to work smarter.At a minimum, you have...8+ years in performance marketing or growth, with ownership of a multi-channel paid budgetExperience being accountable for paid performance results through partners or matrixed teams.Experience owning forecasts and partnering with Finance on P&L accuracy.Experience running executive reviews (WBR/MBR/QBR) and business planning.Experience coaching or mentoring other managers.Comfort using AI tools in analysis and reporting workflows.You’ll get...Competitive salary, 401k with company match that vests immediately upon participationGenerous PTO, including sabbatical, and parental leave of up to 16 weeksComprehensive health and wellness benefits with options at $0 monthly, effective first day of employmentTuition reimbursement for continuing education (upon 2 years of service)Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor\\_)Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chainThis job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.#Factor #JD1008#marketingNew York Pay Range$140,000 — $180,000 USD