Global Content Strategy VP — Lead Narratives & Impact

Citi; New York (NY); Hybrid; USD 162,000 - 243,000; Full time

Job summary

Citi is seeking a Vice President of Content Strategy in London with a track record of leading strategic content initiatives that span digital campaigns, print, audio, and events. You will drive the end-to-end development of a global content program, ensuring consistency and impact across markets.

The role requires strong writing, storytelling, and project management, plus the ability to leverage data to improve performance.

Qualifications

• Proven experience in content strategy, corporate communications, or related field.
• Strong writing, editing, and storytelling skills with a portfolio.
• Excellent project management skills with track record of high-visibility projects.
• Strong analytical skills and experience using data to measure campaign performance.
• Ability to manage multiple projects across a global, matrixed organization.
• Strategic and creative thinker with a passion for elevating work and driving results.
• Integrity, maturity, dependability, and a positive professional attitude.

Responsibilities

• Lead and manage key content projects from start to finish, including digital campaigns, print collateral, audio content, and event materials.
• Create and implement content strategies that support enterprise-wide goals with a consistent narrative.
• Partner with teams across the organization to ensure messaging and quality standards globally.
• Develop engaging content across multiple formats and adapt stories to different media.
• Use data-driven insights to monitor performance and optimize approach.
• Collaborate with internal stakeholders, including the creative team, to produce integrated work.

Job description

Citi is seeking a Vice President of Content Strategy in London with a track record of leading strategic content initiatives that span digital campaigns, print, audio, and events. You will drive the end-to-end development of a global content program, ensuring consistency and impact across markets.

The role requires strong writing, storytelling, and project management, plus the ability to leverage data to improve performance.