Creative Director, Studio at Under Armour Baltimore, MD

Under Armour; Baltimore (MD); Hybrid; USD 190,000 - 260,000; Full time

Benefits offered by this job

UA Give Back

Merchandise Discounts

401(k) match

Parental Leave

Well-being programs

Job summary

Under Armour seeks a Creative Director, Studio to lead the Omni Content Studio, elevating high-volume photography and video for our ecommerce site and app. You will shape product-focused advertising content, ensuring visuals are premium and aspirational.

The role requires managing external production partners, collaborating with global teams, and driving innovative content that engages customers and strengthens the brand across channels.

Qualifications

• Bachelor’s degree or higher in a related field with substantial experience.
• 10+ years in agency/in‑house creative teams or as a freelancer for national clients.
• 5+ years leading a creative team and directing studios at scale.

Responsibilities

• Oversee Omni Content Studio for ecommerce photography and video content.
• Lead creative strategy and collaborate with channel marketers and operations.
• Manage relationships with external ecom production agency.
• Drive content innovation while maintaining high standards.
• Inspire teams to push boundaries and deliver premium visuals.
• Coordinate across departments to ensure brand consistency.

Skills

Creative leadership

Brand storytelling

Adobe Creative Suite

Photography direction

Video production

Cross-functional collaboration

Presentation skills

Talent casting

Agency negotiation

Education

Bachelor’s degree in relevant field

Master’s degree in relevant field

Tools

Keynote

PowerPoint

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Creative Director, Studio will lead the Omni Content Studio, focusing on elevating high‑volume, conversion‑driven photography and video content for our ecommerce site and app. They will also oversee product‑focused advertising content, ensuring the brand delivers innovative and effective creative solutions.

This role includes full creative responsibility for ecommerce visuals, such as on‑figure, footwear, and still‑life content, ensuring the brand appears premium and aspirational. The CD will manage the creative relationship with our external ecom production agency and lead creative strategy, collaborating with channel marketers and the operations team to maximize content impact.

Additionally, the Creative Director will oversee product content creation for other channels, working with global teams to deliver high‑quality executions. They will inspire the team to push creative boundaries while maintaining high standards despite the repetitive nature of the work. The CD will champion creative excellence, working across departments to ensure innovative and disruptive solutions that drive customer engagement with the brand.

Your Impact

• Responsibility over all studio content output for our website, app and digital channels
• Utilize data to elevate consumer experiences, maximize content effectiveness and drive conversion
• Drive innovation for studio creative, ensuring our content stays ahead of changing consumer behaviors and technology
• Collaborate with global creative/marketing/ops teams to ensure studio content aligns with the Brand vision
• Work collaboratively with agency partner and other resources to produce best‑in‑class visuals that reflect and elevate brand’s DNA and standards
• Ensure creative teams understand consumer behaviors across categories and channels.
• Lead cross‑functional teams, ensuring alignment with creative goals and standards.

Qualifications

• Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
• Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
• 10+ years in agency/in‑house creative teams or as a freelancer for national clients.
• At least 5 years of experience leading a creative team.
• Skilled in directing agencies and negotiating creative solutions aligned with brand identity.
• Experience leading diverse casting initiatives, including non‑agency talent.
• Deep understanding of apparel and footwear styling, trends, and culture.
• Proven leadership in high‑volume studio creative output.
• Strong presentation and communication skills, effective with both small and large groups.
• Track record of successful creative pitches to executives and stakeholders.
• Proficient in writing and interpreting creative briefs for clear communication.
• Expertise in creative technology and innovation for groundbreaking results.
• Master of Adobe Creative Suite and skilled in Keynote, PPT, or related platforms

Workplace Location

• Location: This individual must reside within commuting distance from either our Baltimore, MD OR New York City office.
• Return to Work Designation: 3 days week in‑office, the remainder of work week remote.
• Travel: Frequent travel to New York City and Portland. Biannual trips to Asia. Travel will be approx. 30% of job

Relocation

• No relocation provided

Base Compensation

$188,348.75 – $258,979.88USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA‑eligible teammates
• Health & fitness benefits, discounts and resources‑We offer teammates across the country programs to promote physical activity and overall well‑being

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.